Diwali weekend saw the release of two big movies, Ajay Devgn's Shivaay and Karan Johar's Ae Dil Hai Mushkil. As both the big budget, big starrer movies hit the screens, it has been reported that the audience reactions have been quite lukewarm.
Diwali weekend saw the release of two big movies, Ajay Devgn’s Shivaay and Karan Johar’s Ae Dil Hai Mushkil. As both the big budget, big starrer movies hit the screens, it has been reported that the audience reactions have been quite lukewarm. Ajay Devgn starrer Shivaay, directed by the man himself, could manage to garner an occupancy of around 20 percent only. Ae Dil hai Mushkil with around 35 percent occupancy seems to have taken a lead over Shivaay. Shivaay recorded slow growth in the metros and was expected to pick up later in the extended weekend. But the reviews have criticised the movie so much and added to that, audience reactions have not been any good, the figures might only just go down. Shivaay has more appeal than ADHM for the masses, and that is reflected from the fact that it is doing better in smaller tier II cities and towns. Diwali festivities are knocking on the door and hopefully, the tickets sales will be better than Day 1, on Saturday, Sunday and Monday.
This has not been particularly good for action films, and Devgn’s ambitious project also has tough competition from ADHM. The box office collections have been expected to be sunny. For those, tired of KJo style of movies, Shivaay becomes the automatic pick in the festive season. The movie, before its release, showed off its supernatural element in the teaser and then focussed on the father-daughter relationship, henceforth aiming at different demographics. However, the audience reactions are going to affect the ticket sales a lot, especially for action movies in India.
Also read | Ae Dil Hai Mushkil Box office collections: Ranbir Kapoor-starrer opens on a good note
Shivaay has a number of single screens for itself in the smaller cities than Ranbir Kapoor starrer ADHM. Shivaay is doing well in northern parts of India as it is Diwali, and also because of the lack of any regional film release. The film is, however, clashing with big movies down south and facing a tough challenge from Tamil films like Kaashmore and Kodi. In Karnataka movies like Santhu and Mukund Murari are giving a touch competition to Shivaay. As per early reports on Day 1, Ae Dil Hai Muskhil and Shivaay collected around Rs 15 crore and Rs 12 crore, respectively, at the Indian box office. Both ADHM and Shivaay have been good for the lead actors Ranbir Kapoor and Ajay Devgn as they have collected more money on the opening day that their previous outings.