Shah Rukh Khan and Deepika Padukone-starrer ‘Happy New Year’ continues to add to its box office collections, earning Rs 22.23 crore in the second weekend, taking its domestic total collection by Day 12 to Rs 187.17 crore.
That has taken ‘Happy New Year’ box office collections one step ahead of Hrithik Roshan’s ‘Bang Bang’ (Rs 181.03 crore) to become No. 8 in the all-time grossers’ list. Overall, the film’s business has collected Rs 222.84 crore, including Rs 35.67 crore from overseas (as per available data).
Next, the heist-dance extravaganza is likely to beat Ranbir Kapoor’ s ‘Yeh Jawaani Hai Deewani’, which made Rs 188.57 crore. ‘HNY’ is expected to lead in the coming weekend too as the new releases are not expected to grab the attention of the masses. But it remains to be seen whether Lisa Haydon’s ‘The Shaukeens’ and Randeep Hooda’s ‘Rang Rasiya’ will be able able make their mark and thereby erode ‘Happy New Year’ business.
According to trade analyst Akshaye Rathi, the fact that price of tickets for the multi-starrer were slashed, attracted many people during the second weekend. “The rates of the tickets were increased when the film hit the theatres but it came back to normal from the beginning of the second week (i.e. Friday) and it was well-publicised. While on Friday, the business took a hit, once the audiences got to know about the reduced ticket prices, they went back to the theatres,” he remarks.
In fact, ‘Happy New Year’ has been doing well in almost all quarters – multiplexes as well as single screens. According to Manoj Desai of G7 Cinemas, though the occupancy rate for the three theatres – Gaiety, Galaxy and Maratha Mandir – has dropped, it is somewhere around 70-75 per cent. “It will continue at the same pace in the weekdays as well,” he says.
However, Gautam Dutta, CEO, PVR Cinemas, says that ‘Happy New Year’ has been the first choice for the second weekend. “English film ‘Gone Girl’ benefitted from the censor updates reported by the media and ‘Fury’ is riding on the overseas buzz.”