It appears that the force is strong with Aamir Khan in China. The Bollywood actor has taken the Chinese box office by storm, again. After the grand success of PK and Dangal there, now Secret Superstar is shattering records in China. The tale of a 14-year-old Muslim-Indian girl who strives to become a singer has topped China’s box office since its local release on Jan 19, surpassing sales of “Star Wars: Last Jedi,” according to ticketing-data provider Maoyan.
By the end of day 9, Secret Superstar had earned Rs 375 crore in China and was expected to cross the Rs 400 crore mark on Sunday. “#SecretSuperstar continues its DREAM RUN in China… Having crossed ₹ 375 cr on Sat [Day 9], the film is expected to cross ₹ 400 cr today [Sun; Day 10]…,” trade analyst Taran Adarsh had posted on Twitter.
This is Aamir Khan’s second straight hit in China and also indicates how world’s second-biggest film market is evolving from franchise fare like Universal Pictures’ “Fast & Furious” instalments to a taste for films from all around the world. Khan’s 2017 “Dangal” drew $193 million in China last year, according to Boxofficemojo.com. By comparison, the biggest take for a foreign-language film ever in the North American market was $128 million for “Crouching Tiger, Hidden Dragon” almost two decades ago. “Secret Superstar” is on track to become the second-biggest selling non-blockbuster in China with box office revenue of about 743 million yuan ($117 million), Maoyan estimates.
#SecretSuperstar continues its DREAM RUN in China… Having crossed ₹ 375 cr on Sat [Day 9], the film is expected to cross ₹ 400 cr today [Sun; Day 10]…
Fri $ 4.84 mn
Sat $ 7.56 mn
Total: $ 59.14 million [₹ 376.09 cr]
— taran adarsh (@taran_adarsh) January 28, 2018
Despite this, it is hard to identify the success formula at China box office. Two tales from Hollywood’s “Fast and Furious” series rank among the country’s top 5 earners in history. But, some “Star Wars” tales have been lacklustre. Pixar’s animated “Coco” scored about $190 million in China last year, almost matching its North America sales, while Walt Disney Co’s “Cars 3” barely reached $20 million, compared with more than $150 million in the US, according to Boxofficemojo.com.
Meanwhile, another Indian superstar Salman Khan is set to make his China debut with the release of Kabir Khan’s Bajrangi Bhaijaan.