The Ghazi Attack has already made a killing with its digital rights sale.
The Ghazi Attack isn’t pegged to have a spectacular opening in theatres, despite its top special effects and having Rana Daggubati, fresh off his Baahubali fame. In fact, the movie is expected to make Rs 2 crore on its first day, according to a report in Bollywood Hungama. That isn’t too say, however, that the movie isn’t raking in the big bucks. The Ghazi Attack team has just signed off on a digital rights deal for a staggering Rs 12.5 crore, according a report in The News Minute. Amazon Prime paid the massive amount to secure the rights to distribute the country’s first underwater film. This might be much-needed good news for Team Ghazi, as the film itself has earned mixed reviews. Given that director Sankalp Reddy used the latest technology for film the underwater special effects, The Ghazi Attack has probably racked up quite the budget, although the exact amount is not known.
The movie will need to break even with the behind-the-scenes profits, such as audio and satellite rights, if it cannot win over the pan-India audience the way Rana’s earlier film Baahubali did. The film, which also stars Taapsee Pannu in an extended cameo, Kay Kay Menon and Atul Kulkarni, focuses on a fictional account of a real-life Indo-Pak War occurrence – the sinking of the Pakistani submarine PNS Ghazi. The movie traces the events of what might have led up to the submarine’s sinking.
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While it has effectively milked the patriotic angle by marketing the film as a ‘tribute’ to India’s unsung heroes, whether The Ghazi Attack can win over the audience with such efficacy remains to be seen. Particularly with Akshay Kumar’s Jolly LLB still pulling in the majority of moviegoers to its screens, Team Ghazi will have to come up with powerful marketing stunts to create appropriate buzz around their film.