Superstar Salman Khan’s ‘Prem Ratan Dhan Payo’ (PRDP) box office collections are going very strong after having acquired tremendous momentum from first day’s humongous take of Rs 40.35 crore. The extended Diwali holiday has truly caused PRDP to virtually mint money and it even got an extra day to make merry, having been released on Thursday. On Friday (day 2), PRDP collections figure did fall from stratospheric heights, but still managed an eye-popping Rs 31.03 crore. “The film has witnessed only 23 per cent drop over its release day. In merely two days since release, PRDP has collected Rs 71.38 crore,” the filmmakers said in a statement.
On Saturday (day 3), the collection was Rs 30.07 crore. Trade guru Taran Adarsh tweeted: “#PremRatanDhanPayo crosses Rs.100 crore on Day 3 (Saturday). Business should again witness an upward trend today (Sunday). Big four-day total on the cards”. On Sunday (day 4) the pickings fell further to Rs 28.30 crore. The big test for any movie is the day after the weekend is over, Monday (day 5) that is. On this count, the week started abominably for PRDP as its collections plunged vertically to Rs 13.62 crore. Continuing with its impressive show, the film collected Rs 12.04 crore on Tuesday (Day 6), taking ‘Prem Ratan Dhan Payo’ total collection figure in domestic market to Rs 155.43 cr. When we add the foreign box office figures the total collections rise to a huge Rs 214.17 crore. The triumphant march by PRDP is slowing and with Friday set to see a some new releases (especially James Bond ‘Spectre’), Salman Khan really must be hoping the film has enough stamina to last into the next week. The movie was made on a budget of Rs 60 crore.
Taran Adarsh tweeted: @taran_adarsh 6h6 hours ago
#PremRatanDhanPayo Thu 40.35 cr, Fri 31.05 cr, Sat 30.07 cr, Sun 28.30 cr, Mon 13.62 cr. Total: ₹ 143.39 cr. Hindi version. India biz.
“#PremRatanDhanPayo packed a solid (four-day) weekend, maintaining consistent biz from Friday-Sunday. Monday onwards is crucial for the film. Weekdays will determine where #PremRatanDhanPayo is heading. With no major Hindi film releasing next Friday, should enjoy another good week,” Adarsh tweeted on Monday. “While the response has been mixed (a commonality with all biggies), the families are patronising the film and that is a big plus. #PRDP,” he added.
However, in the midst of the huge success, there was a bit of disappointment too. That is, despite PRDP receiving a huge boost by logging an impressive occupancy rate of 70 to 80 per cent in multiplexes and most single screens going housefull, the Salman Khan and Shah Rukh Khan face-off ended with the latter’s Diwali release Happy New Year record standing intact at Rs 44.97 crore.
Battles with SRK apart, Salman Khan faced many naysayers about PRDP chances at the B.O. While Salman himself is considered an invincible force with a string of blockbusters to back his claim to fame and fortune, a few people had opined that in this era of plexes, a typical family saga seems archaic and would stand no chance at the box office. But, with Salman Khan, never say never. And that is exactly what he did, prove naysayers wrong to log yet another success in his name – Rs 40+ crore is a humongous amount.
In fact, Prem Dhan Ratan Payo had built up mammoth expectations as it was supposed to soar high thanks to the 4-day holiday weekend, magnificent advance bookings in most territories and on top of it, PRDP was a solo release in theatres plus it had no competition from previously released films.
So, while Salman Khan’s ‘Prem Ratan Dhan Payo’ did not get to be No. 1 on opening day, it chalked up huge numbers and this gives hope of exponential growth over the weekend. On the whole, with most shows going housefull, PRDP will continue to grow over evening and night shows.
This is the case despite the fact that Prem Ratan Dhan Payo (PRDP) movie reviews have not been very charitable about the film’s content. In fact, the film failed to appeal to the critics who termed it as a ‘royal pain’ and also said that in the film ‘Prem and his family ensure that you are still trapped in the time machine of the 1980s’.
Earlier on day 1, distributor Girish Wankhede had said, “The opening has been very strong. It should be somewhere around Rs 35-40 crore (today) as per early estimates. The weekend collection should be around Rs 110-120 crore. The occupancy is 70-80 per cent even in multiplexes, which is a very good indicator. It is festive season, with Salman Khan and Barjatya’s combo which is working”.
Trade analyst Taran Adarsh said the movie got a leg-up due to the combination of Salman Khan-Rajshri films. “The opening is phenomenal across the country. The advance bookings and the buzz so far has been terrific,” he said.
Earlier this year, Salman’s “Bajrangi Bhaijaan” took an opening of nearly Rs 27.25 crore and ‘Prem Ratan Dhan Payo’ was expected to make more than that at the box office.
Kamal Gianchandani, CEO, PVR Pictures Ltd, said families are watching the Salman Khan movie and that means a bunch of tickets sold at a go. PRDP also benefits from being a solo release during one of the most important festivals in the Hindu calendar. It is appealing to the family audience as it is a clean film. Not only the afternoon shows, but even the morning shows were flocked to by parents who were watching the film with their children.”.
When asked if the film will surpass the lifetime box office collections record of ‘Bajrangi Bhaijaan’ (nearly Rs 320-crore pan India) Manoj Desai, exhibitor and executive director, Gaiety Galaxy, said, “It is too early to say if the movie will break Bajrangi Bhaijaan’s record, but people are loving the film. ll shows are houseful and even the advance booking for the weekend is very strong.”
(With Bollywood Hungama and PTI inputs)