On a Friday, superstar Rajnikanth can sway the mood of the nation with the release of his film. In a film he can beat a thousand villains, save a million women and even create his own moving replica of metal and wires. But can he also induce behavioural change among people? Can he teach men how to respect women? Can he make them responsible citizens of the country? Can he make them practice healthy habits? If Puducherry Lieutenant Governor and former IPS officer Kiran Bedi is to be believed, Rajinikanth can do so. With his appeal and messages he can change people.
“We want Rajinikanth to become brand ambassador for behavioural change. His appeal and messages will make Puducherry healthy,” Bedi was quoted as saying by ANI today. Bedi has undertaken several initiatives to make Puducherry ‘prosperous and garbage free’. And Rajinikanth’s association, she believes, would help make the “Prosperous Puducherry” dream a reality.
The Kabali star, who has broken several earning records with the film which released recently, is respected in Tamilnadu as well as across the country for his humility. However, he tries not to involve himself in politics, which comes as a package with a role like brand ambassador for a social cause. The recent example being of Aamir Khan who was reportedly removed as the brand ambassador of Incredible India campaign after he honestly spoke what he felt about the condition of India at Ramnath Goenka Awards ceremony last year. Even Amitabh Bachhan’s association with the vibrant Gujarat campaign was seen with its apparent political overtones.
Keeping himself away from the limelight, Rajinikanth likes to indulge in philanthropic activities. In past he had even supported Anna Hazare-led anti-corruption movement and provided his marriage hall to India Against Corruption volunteers free of cost. By becoming the brand ambassador for behavioural change, Rajinikanth can certainly help several people become better citizens.
However, by accepting any such role, he would be subject to similar scrutiny that Aamir Khan faced, notwithstanding his ‘Satymev Jayate’. And the final question is if we really deserve a Rajinikanth as brand ambassador for behavioural change?