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  1. PadMan Challenge: Bollywood shows support for Akshay Kumar starrer, poses with sanitary pads; check celebrity pics

PadMan Challenge: Bollywood shows support for Akshay Kumar starrer, poses with sanitary pads; check celebrity pics

Off late, filmmakers are coming up with some pathbreaking ideas to promote their films and it is no more limited to just promotions at grand events.

By: | Updated: February 4, 2018 1:06 PM
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Off late, filmmakers are coming up with some pathbreaking ideas to promote their films and it is no more limited to just promotions at grand events. Just like celebrities came together to support Konkona Sen Sharma and Ratna Pathak Shah’s film Lipstick Under My Burkha by donning a bold message with lipstick in hand, this time as well they have joined hands to promote Akshay Kumar starrer PadMan. Team PadMan has now adopted this novel strategy of promoting the film to reach out to as many people before the R Balki film hits the screens on February 9. This time celebrities teamed up to support this unconventional film by taking up the PadMan challenge which was initiated by none other than the inspiration behind the making of the film, Arunachalam Muruganantham. Arunachalam took to his Twitter handle and shared a photo of himself holding a pad and challenged other casts of the film to do the same. Following the post, celebrities like Shabana Azmi, Aamir Khan, Twinkle Khanna, Akshay Kumar, Sonam Kapoor took up the challenge and posted pictures doing the same. Check out the celebrities who took up this very interesting challenge:

Formerly scheduled for a January 25 release, now the film is set to hit screens on February 9. The film is venturing on the untrodden paths of menstrual cycle which are still a taboo in our country. With this film, Akshay Kumar and Twinkle Khanna aim at spreading awareness about the importance of menstrual hygiene.

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