‘Happy New Year’ continues to rule at box office; Super Nani disappoints

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Mumbai | Updated: November 7, 2014 11:08:11 AM

Shah Rukh Khan's 'Happy New Year' box office collections were Rs 22.23 crore in the second weekend.

While Rekha's 'Super Nani' failed to make a mark at box office, Shah Rulkh Khan-starrer 'Happy New Year' continues to do good business.While Rekha’s ‘Super Nani’ failed to make a mark at box office, Shah Rulkh Khan-starrer ‘Happy New Year’ continues to do good business.

The week saw the return of superstar Rekha with Super Nani. However, the film hasn’t been able to make a mark at the box-office with the first weekend collection. However, Roar: The Tigers of Sunderbans has managed quite a few audience as it has collected Rs.4.7 crore in the first weekend.

The tiger roars, Nani fails

Trade analyst Vinod Mirani says Rekha on screen after a long gap does not quite manage to attract the audience in Super Nani. “Her fans, old as well as those who grew up on her legend did not quite fancy her in the role of a suppressed grandmother. The film has had a very poor opening despite limited screenings. It has collected Rs.1.4 crore in the opening weekend,” he remarks.

As far as Roar is concerned, Desai says that the cinematography is being really appreciated, specially by the single-screen audience. “It is being liked for its subject. The occupancy has been in between 80-90 per cent during the first weekend.

“Roar, with its curiosity value and effective promos, has opened fairly well despite a theme with appeal mainly limited to young audience and has managed to put together a face saving Rs.4.7 crore for its first weekend,” says Mirani.

Happy returns for Happy New Year

Last week’s multistarrer, Happy New Year, (HNY) however, continues to rule at the box-office considerably as it earned Rs 22.23 crore in the second weekend, taking its total collection by the end of the second week to Rs.179.80 crore.

According to trade analyst Akshaye Rathi, the reduced price of the tickets for HNY attracted many audiences during the second weekend. “The rates of the tickets were increased when the film hit the theatres but it came back to normal from the beginning of the second week (ie Friday) and it was well-publicised. While on Friday, the business took a hit, once the audiences got to know about the reduced ticket prices, they went back to the theatres,” he remarks.

In fact, the film has been doing well in almost all quarters – multiplexes as well as single screens.

According to Manoj Desai of G7 Cinemas, though the occupancy rate for the three theatres – Gaiety, Galaxy and Maratha Mandir – though has dropped, it is somewhere around 70-75 per cent. “It will continue at the same pace in the weekdays as well,” he says.

Other films fare well too

However, Gautam Dutta, CEO, PVR Cinemas, says that Happy New Year has been the first choice for the second weekend. “English film Gone Girl benefitted from the censor updates reported by the media and Fury is riding on the overseas buzz. Regional films such as Kartikeya (Telugu), Dr. Prakash Baba Amte and Pyarvali Love Story (both Marathi) continue their successful run at the box- office,” says Dutta.

According to Rathi, Gone Girl, despite its release in the metros has attracted enough viewers. “It was a film for the niche audiences and has done really well for itself among that target group,” says Rathi, who thinks, similar is the case for the Indian-English film, Fireflies.

In the multiplex chain PVR, Gone Girl has seen a 55 percent occupancy, while Fury, 35 percent. “Telugu film Oka Laila Kosam has a 50 per cent occupancy and Karthikeya has 70 percent. The two Marathi films – Dr. Prakash Baba Amte and Pyarvali Love Story has 45 and 60 per cent occupancy respectively,” adds Dutta as he also mentions that the coming week is going to be choc-a-block with many films releasing in all languages.

While in Hindi, The Shaukeens, Chaar Sahibzaade (3D) and Rang Rasiya are releasing; in English, there’s the much-awaited Interstellar (IMAX), an animated film from Disney – the sleeper Hit Big Hero 6 (3D), the critically-acclaimed Boyhood and Night Crawler.

Then there is superstar Mammootty’s Varasham, Bol Baby Bol in Marathi, and Khaad and Force in Bengali.

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