As if Pierce Brosnan's endorsement didn't earn him enough trolls, now Bollywood's own Shotgun Shatrughan Sinha also took to Twitter to slam the advertisement. Calling himself a hardcore anti-tobacco crusader, Sinha said he was pained at Brosnan's choice. Addressing the Bollywood celebrities as well, Shatrughan said that this should be a lesson for them before they promote any product. <1\/4> As a hard core anti tobacco crusader and cancer awareness campaigner, I am pained by the iconic Pierce Brosnan's fall from grace. \u2014 Shatrughan Sinha (@ShatruganSinha) October 24, 2016 <2\/4> How on earth could Mr. Bond agree to endorse Pan Bahar? And that too after having sadly lost his own family members to cancer. \u2014 Shatrughan Sinha (@ShatruganSinha) October 24, 2016 <3\/4>Icons and public idols can't allow themselves to be used for promoting unsafe products which are also known to degrade the environment. \u2014 Shatrughan Sinha (@ShatruganSinha) October 24, 2016 He called it 'a fall of grace' on Pierce Brosnan's part. The James Bond fame actor was slammed big time when his advertorials for a 'Paan masala' brand surfaced in the media. Brosnan, who is believed to have been financially unstable denied endorsing the tobacco product. Brosnan's clarification came when the Censor Board announced banning the ad because of the possible wrong influence it might have. Brosnan said he was told that it is a mouth freshner product that he is shooting for.