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  1. Ahead of Dilwale release, Kajol talks of transformational changes in Bollywood 

Ahead of Dilwale release, Kajol talks of transformational changes in Bollywood 

Just ahead of her latest movie Dilwale release (date is December 18, Friday), Kajol, who got a plum role opposite megastar Shah Rukh Khan, took time out from her busy schedule to promote the movie to share her thoughts with us especially about what has changed in half the decade gone by.

By: | New Delhi | Updated: December 15, 2015 7:09 PM
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“It is really tough for me. I have never done so much of promotion in my life. Even though My Name Is Khan was a big film and we did promote it, it wasn’t so heavy and to this extent”, says Kajol ahead of ‘Dilwale’ release. (Bollywood Hungama)

Just ahead of her latest movie Dilwale release (date is December 18, Friday), Kajol, who got a plum role opposite megastar Shah Rukh Khan, took time out from her busy schedule to promote the movie to share her thoughts with us especially about what has changed in half the decade gone by. Here are the exclusive excerpts:

On Dilwale promotion: 

It is really tough for me. I have never done so much of promotion in my life. Even though My Name Is Khan was a big film and we did promote it, it wasn’t so heavy and to this extent. Of course I agree that promotions are important. You need to tell people that your film is coming to theaters. You have to make noise if you must. I think it is a different world today, especially with the advent of social media. While it shrinks your world down, at the same time it expands your reach.

On technology and changes it has wrought: 

It is fantastic to see the people reach out to people across the world while sitting at one place. (Says animatedly) Agar puraane zamaane mein kisi ko bolte ki aap wahan logon se 4-5 countries mein ek saath video par baat kar sakte ho toh woh kahega – ‘Guruji, swamiji, isko magic bol dete toh maan lete, aisa sach mein kaise ho sakta hai’. Aaj ki date mein hum actually mein aisa kar dete hain toh aam baat ho gayi hai. Recently we did a video conference where journalists from seven different countries, including U.K., U.S.A and Germany were all there. We did it all on the big screen theater, it was amazing.

On transformational changes she has seen in 20 years: 

I remember working till I was a 22-23 year old; we didn’t have phones or vanity vans. In last 10-15 years especially, things have cahnged a lot. Tab hamaare paas kuch bhi nahi tha. Make-up rooms were so bad, hum log kahin bhi make-up karte they. Woh sheeshe ke saath bulb lage hote they naa; ussi se kaam chala lete they. Aaj sab kuch itna drastically change ho gaya hai. Now we have cell phones, vanity vans and monitors. Tab toh we didn’t have any clue what we were doing. Sirf director aur camerman ko pata hota tha (laughs).

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