Reality TV star Kim Kardashian has collaborated with Apple Inc and (RED) to raise money for the fight against AIDS through her online game.
Users of Apple will be able to download 25 games, including the 34-year-old star’s game ‘Kim Kardashian: Hollywood’ which will be available with new content.
The money raised from in-app purchases will be donated to Global Fund, reported People magazine.
The step has been taken to mark the Worlds AIDS day, which falls on December 1.
“Players can show their support by participating in special (RED) events and purchasing exclusive (RED) in-game items like (RED) Beats headphones,” Kardashian said.
“As a ‘thank you’ for their support, players can take a (RED) branded selfie with me and share to their social networks! Players can even attend a (RED) fundraiser event in-game. I’m thrilled to be able to support (RED) through ‘Kim Kardashian: Hollywood’,” the star added.