Bollywood superstar Anil Kapoor recently ventured into entrepreneurship after investing an undisclosed amount in the global social video sharing platform, Indi.com.
Conceptualized with a vision to provide brands with superior digital media engagement across multiple social networks, Indi.com invited brands to organize special challenges and gain traction over popular social media channels.
Anil Kapoor has worked in a large number of films in his three decade plus career and feels that his experience will help him with this entrepreneurial venture.
Speaking to ANI about this new venture, Anil Kapoor said, “I think entrepreneurship is a lifestyle of sorts. For me, it has been quite a natural extension of what I’ve been doing behind the scenes for years! When we make movies, we rely on our resourcefulness, our creativity, passion, innovation and ability to play well with others. Isn’t that the very spirit of entrepreneurship?”
Kapoor feels that Indi.com is the most disruptive idea he has seen in a while. It’s a platform that provides equal opportunity to all people regardless of their social backgrounds or stations in life.
While doing so, it allows for brands to connect with their audiences and truly engage with them.
At a time when start-ups are packing up, investing in one may seem like a risky idea but not for Kapoor, “Every start-up has its merits and shortcomings. I think each start-up should be looked at objectively and we investors should be mindful of the trends but not let them sway our decisions and passion to nurture them,” he said.
He also feels that ‘Start-up India’ and ‘Make In India’ are great confidence boosters for many entrepreneurs and investors, who feel their efforts are validated by the government. The effort the government is making with these two campaigns helps enrich the eco-system which is critical for inclusive growth.
The multinational firm, IBM is also a part of this journey. IBM’s Global Entrepreneur Program is fuelling Indian entrepreneurial dreams by inviting B2C entrepreneurs to narrate their brand’s story.
The challenge was open to all Indian Start-ups in business for less than five years, inviting participation via video of less than five minutes. The top five selected participants will win a lifetime opportunity to pitch their start-ups to a panel of senior IBM Executives as well as prominent VC’s and Angel Investors.