Bipasha Basu’s sex appeal and skin show does not quite work at the box office as the content and treatment of ‘Alone’ don’t back her up. A routine horror film with forced scary moments which fail to scare, the film opens to a tepid response. Not at all a film for single screens, its magic has a limited appeal even at the multiplexes where it was aimed. Alone has managed to put together Rs 11.4 crore for its opening weekend with Saturday and Sunday (before closing first week at around Rs 22 crore) showing a symbolic growth over its opening day,” observes trade analyst Vinod Mirani.
Echoing the same sentiment, distributor and exhibitor Akshaye Rathi says, “Alone and Shankar’s I have had a steady performance for the kind of expectations the film had raised. In fact, Alone had a much wider release compared to the Vikram-Amy Jackson starrer ‘I’ and this can be attributed to the ban on ‘MSG: Messenger of God’. The theatres allocated to this film was taken over by ‘Alone’, which initially had approximately 1500-1600 screens. As for the collections, Alone garnered Rs 3.75 crore on day one, Saturday was Rs 4.05 crore and on Sunday, the total was Rs 5.15 crore.”
And Gautam Dutta, CEO PVR Ltd states that amongst the new releases in Hindi, ‘Alone’ has performed as expected.
“It was promoted well. And Shankar’s film Robot (Enthiran in Tamil) was the humongous hit so the Hindi audience was aware about I, and the film was promoted extensively. The occupancy has been healthy, and we expect the normal weekday over weekend drop.”
Adding to this, Rathi says that in the South, I which released on Pongal day (January 14, Wednesday) garnered Rs 39 crore up to Friday (January 16). It was a hit but not as big as Enthiran. However, the total so far for the Hindi version is Rs 6.75 crore.”
Justifying this, Rathi says that I is a 3 hour 9 minute long film. Considering the length, the number of shows were also reduced.” To this, Mirani adds, “The dubbed Hindi version of I, that was promoted as the Hindi version, gets better response than all other films of the week though the collections remain at below average levels as South actors and films don’t find ready takers in the Hindi market. The film has collected about Rs 6.5 crore over the weekend including paid previews on Thursday.” Agreeing, Dutta says that ‘I’ was a much-anticipated film. It opened to full houses on January 14 and continues to do well in South even on weekdays.”
The Amy Jackson-starrer ‘I’ box office collections could reach up to Rs 10 crore but beyond that could be anyone’s guess.
The other two films with Alone and Iwere Crazy Cukkad Family and Sharafat Gayi Tel Lene.While Mirani opines that Sharafat …earned a few lakhs, Crazy Cukkad Family follows suit at the box- office. According to Rathi, both the films have not done really well. “But what came as a surprise is the Marathi film Classmates. The masses have taken to it in a big way. The collections zoomed with the weekend earning double the profits of the previous days, with Mumbai, Pune Kolhapur, Solapur and such belts really taking to the film in a major way. The main audience has been the youth and the college-going audience.”
Dutta too agrees, stating that Classmates in Marathi has been very well adapted from the original Malayalam film of the same name. “It has had a wonderful run at the cinemas with 65 percent average weekend occupancy,” he states.