Airlift box office collections hit by slowdown in 2nd week, but at Rs 185.63 cr, Akshay Kumar gets big booster shot

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New Delhi | Updated: February 3, 2016 1:17:23 PM

Akshay Kumar's Airlift box office collections on day 11 (Monday) plunged to their lowest ever at Rs 2.53 crore, indicating that the film is unlikely to last into the 3rd week.

airlift, airlift box office, airlift collections, airlift box office collections, airlift review, airlift performance, airlift box office expectation, ailrift akshay kumar, airlift box office buzz, akshay kumar, akshay kumar movies, akshay kumar airliftEarlier in the week under scrutiny, in what resembled a yo-yo ride, Airlift box office collections dropped massively to Rs 5 crore on day 7 (Thursday) and Rs 6 cr on day 6 (Wednesday), which was a big fall from the highs the Akshay Kumar starrer reached on Republic Day. (Reuters)

Akshay Kumar’s Airlift box office collections on day 11 (Monday) plunged to their lowest ever at Rs 2.53 crore, indicating that the film is unlikely to last into the 3rd week. This has raised the film’s total (net) to Rs 105.29 crore, while the tally (gross approx.) has risen to Rs 150.29 crore. The foreign take raises the amount to Rs 185.63 crore.

On the 10th day, Airlift box office collections crossed the Rs 100 crore mark. Airlift entered the Rs 100 crore club courtesy the Rs 8.26 crore earnings on Sunday – the film minted Rs 19.26 crore in its second weekend, thus taking its cumulative total to Rs 102.76 crore. The total (gross approx.) of the movie here is now at Rs 146.80 crore and with the foreign take added, added up to Rs 165.66 crore. “‘Airlift’ is now in the Rs 100 crore club with its box office collections crossing the Rs 100 crore figure on Sunday. It has met our expectations of being in the Rs 100 crore club and we are sure that with the Uttar Pradesh government making it tax free, in the second week the movie will do much better business,” Prashant Tiwari, chairman, Prateek Entertainments, which has released the film, said in a statement.

On Friday, with new releases in theatres, Akshay Kumar’s Airlift’s box office collections fell, but still managed to give stiff competition to both Mastizaade and Saala Khadoos. So, while on Friday itself (day 8) its take was Rs 4.50 crore, on Saturday (day 9) it earned a higher amount at Rs 6.50 cr. This has taken its total (net) in India to Rs 94.50 crore, with the total (gross approx.) put at Rs 135 cr. After adding the foreign take, the overall total rose to Rs 153.86 crore.

Earlier in the week under scrutiny, in what resembled a yo-yo ride, Airlift box office collections dropped massively to Rs 5 crore on day 7 (Thursday) and Rs 6 cr on day 6 (Wednesday), which was a big fall from the highs the Akshay Kumar starrer reached on Republic Day. As such, on Thursday Airlift managed a total (net) in India of Rs 83.50 crore, while the tally (gross approx.) here rose to Rs 119.29 crore. When the foreign take is added, the amount increased to Rs 138.15 cr.

Just two days earlier on 26th January, in a sensational turn, Airlift box office collections soared a massive Rs 17.80 crore (day 5), which was Republic Day. This surge reflects the patriotic fervour in the public, which made a beeline for theatres to watch the film based on a true event that fills Indians with pride – the film shows how the Indian government evacuated 1,70,000 people of Indian origin and also of other nationalities through 488 flights during the Iraq-Kuwait war, which is the largest human evacuation in recent history. Tellingly, Airlift has been strategically released to coincide with the patriotic fervour that goes with the Republic Day and highlights the role of a gallant unsung hero (essayed by Akshay Kumar).

The great part for Airlift and Akshay Kumar was that while Monday was a working day, it was followed by the Republic Day holiday on Tuesday when the patriotic fervour was at its highest, what with military parades and fly-past in Delhi and other state capitals serving to raise such feelings to a climax. In fact, the film, in the days leading up to Republic Day, did good business due to this factor and is likely to continue doing so well into the next weekend.

Trade analyst Taran Adarsh had tweeted on Wednesday that ‘Airlift’ has collected Rs 72.50 crore He added, “#Airlift is sensational on Tuesday. Crosses Rs.70 crore. Should easily surpass Akshay’s highest *Week 1* biz – #RowdyRathore Rs.79.52 crore.” Overall, by day 5, Airlift box office collections with foreign take added are Rs 122.43 cr. He added, “#Airlift Friday Rs.12.35 crore, Saturday Rs.14.60 crore, Sunday Rs.17.35 crore, Monday Rs.10.40 crore, Tuesday Rs.17.80 crore. Total: Rs.72.50 crore. India biz. Speeding towards Rs.100 crore. Fab.” (Courtesy: YouTube)

Akshay Kumar starrer Airlift box office collections during the opening weekend were as high as Rs 67.15 crore gross (by day 3 – Friday, Saturday and Sunday). Thereafter, as soon as the working week began, they plummeted to as low as Rs 10.40 crore – day 4 (Monday). This had taken Airlift tally in India alone to Rs 54.70 crore. While Airlift’s nett tally (gross approx.) rose to Rs 78.14 crore, with the foreign take added the overall total for the period was Rs 97 crore. This in effect has made it the best movie of 2016 so far. Of course, the year has just started and a number of major releases are set to hit theatres all through it.

Airlift box office collections on day 1 of Rs 12.35 crore made the movie Akshay Kumar’s 8th best grosser. Airlift, which also stars Nimrat Kaur had been highly anticipated and it received great reviews and wowed the audience and this has in turn led to word of mouth booster for the film too. All these factors have come together to ensure that Airlift does massively well at the box office. Needless to say, whatever project Akshay Kumar seems to touch it ends up as an unqualified success and Airlift is well on its way to cement his reputation as a megastar. Airlift has also received massive backing from Bollywood stars Hrithik Roshan, Anupam Kher, Abhishek Bachchan, Rishi Kapoor, Karan Johar, Shabana Azmi, and others. (Courtesy: YouTube)

In a matter indirectly related to the film, a new revelation was made on Tuesday about the actual ‘airlift’ by a former Air India official today to clear the raging debate that refuses to die down about how active a role did the airline play. The official, Jitender Bhargava in a Facebook post, said the operation was carried out with ‘clock-work precision’ and even made it to the Guinness World Records. The evacuation continued briskly with Air India deploying as many aircraft as possible and even the now-merged entity, the domestic carrier Indian Airlines, and Indian Air Force extended a helping hand. AI’s achievement is still a part of historical records, a feat performed between August 13-October 11, 1990.

 

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