Akshay Kumar, who is busy promoting his upcoming release Toilet Ek Prem Katha, has said the Indian film industry needs to get its content right. On being questioned about the declining success rate of Bollywood films, The Indian Express reported the actor saying, “Maybe it has got to do with our content which is not right.” Kumar also spoke about the strategies that are followed by Tollywood, how they avoid spending a humongous amount of money on publicity.
Kumar said, “Also, they are very systematic in the South. They don’t spend more than Rs 2 crore on publicity. They don’t do reality shows or too many press meets. But like us, they too release big films during Diwali and Pongal. They do reserve those dates. It is not threatening for us, but we can see some new things in cinema. Even our films release in the South, and they have never said that it is a threat. It is just that good films work.”
The actor, who has given us big releases like Rustom and Airlift, said his upcoming movie Toilet Ek Prem Katha will have different box office returns since it is a low budget film. When his upcoming release was compared to the collections of Baahubali 2, the actor said, “How much was spent on Baahubali 2’s making? Over 400 crore? Toilet Ek Prem Katha has been made in Rs 18 crore. Obviously, the returns will be different,” reported The Indian Express.
Watch Toilet Ek Prem Katha trailer:
In a recent interview with Firstpost, the actor said that the film bears a budget of Rs 18 crores. Akshay is expecting to get a lot of love from the audience on this film, which is a satire based on the lack of proper sanitation habits in India. 2017 has not yet been a great year for the Indian film industry in terms of box office collections. Apart from a handful of films like Hindi Medium, Raees and Badrinath ki Dulhania, Bollywood movies are struggling at the box office, reports The Indian Express.