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  1. After Raees thrashes Kaabil at the box office, Hrithik Roshan regrets lazy promotion of film

After Raees thrashes Kaabil at the box office, Hrithik Roshan regrets lazy promotion of film

Hrithik Roshan too wants to visit small towns after Kaabil's weak performance.

By: | Updated: January 26, 2017 6:05 PM
kaabil, kaabil raees, hrithik roshan, rakesh roshan, hrithik roshan kaabil, shahrukh khan, raees, yami gautam, raees by raill, shahrukh khan train, raees train Hrithik Roshan promises to visit small towns for his project after Kaabil.

In some ways, Hrithik Roshan couldn’t compete with Shahrukh Khan. SRK has almost ten years on Hrithik as a Bollywood superstar and Hrithik wasn’t expected to match that. What was lazily done on his part was his muted promotion for Kaabil. With Shahrukh greeting fans of five states and countless cities in one train ride, Hrithik’s tweets about ‘the mind sees all’ felt half-hearted. It’s not just critics, even Hrithik agrees that he will do more for his next film and visit small towns to get some buzz going. In an interview with Indian Express, the actor talked about the sluggish promotion for Kaabil, saying, “My upbringing is such that we make small films with a big heart. And with the love that I have received, and the film has received, I want to thank each and everyone of you. And for the love I promise, for my next film, I’ll visit every small town in the country to thank you all.”

The expression ‘sitting duck’ might never have been more true, as Hrithik probably sat at his computer tweeting Kaabil one-liners, giving Shahrukh ample opportunity to knock him off from the box office. While Kaabil has fared decently with Rs 10.43 crore on its first day, it slacks in comparison to Raees, which pulled in Rs 20.42 crore.

WATCH VIDEO |  Shahrukh Khan’s Raees Day 1 Collections Hit Rs 20-Crore Mark

Perhaps what let SRK beat Hrithik was that, at the end of the day, Shahrukh understands that Bollywood is a business and no amount of ‘love’ can make films a hit. He might shamelessly promote his movies, but Bollywood’s Badshah didn’t claw his way to the top by having ‘love’ – he left that part to ‘Raj’ and ‘Rahul’, Shahrukh Khan knows that it’s a cut-throat competition and once he destroys competition, he can dole out as much sympathetic love as necessary.

Do you think Hrithik should have been more active in promoting Kaabil?

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  1. P
    Prateek chawla
    Jan 26, 2017 at 5:29 pm
    Madam with due regards, If u don't know about basics of acting, then don't yell here and hritik don't need ur certificate for his acting appreciation,If u wont able to appreciate good movies then don't speak negative also
    Reply
    1. D
      Dipanwita
      Feb 1, 2017 at 9:45 am
      Kaabil already superhit hrithik dnt need any shameless promotion.he is the most talented actor he proved it again
      Reply
      1. B
        Balgit
        Jan 27, 2017 at 5:08 am
        The upbringing of Hritik is such that after he got beaten in box offfice, he tries to protect his ego by calling his own film a small film - "My upbringing is such that we make small films with a big heart".
        Reply
        1. A
          Amit Bhalla
          Jan 26, 2017 at 2:48 pm
          In reply to your question: Do you think Hrithik should have been more active in promoting Kaabil?NO, Hrithik should not. Solid movies doesn't need shameless promotions as Shah Rukh does. Hrithik is of the same calibre as Aamir khan. They don't need to go to Comedian Kapil Sharma's show OR would need to go to railway stations to promote their solid movies.
          Reply
          1. Debayan Dasgupta
            Jan 26, 2017 at 3:12 pm
            almost one a half decade back mohabbatein and fiza was released on the same day and the rest is history.. seems hrittik has not learnt from his mistakes yet :)
            Reply
            1. D
              Debashis
              Jan 31, 2017 at 8:43 pm
              I think Srk has not learnt from his mistakes yet. Since the year 2000 SRK is falling short to Hrithik when Kaho na pyaar hai and Phir bhi dil hain Hindusthani released on same day and rest is history. It seems like Srk making mistakes and mistakes every time. when it comes performances Hrithik Performances in Jodha Akbar applauded ahead of Srk Rab ne banadi Jodi in ths same year. Similarly Dhoom2 Performances applauded ahead of Don, Koi mil a performance applauded ahead of Srk Kal ho na ho which was released in the same year. I think Last 4 four films of Srk hasbeen flop. Happy New year, Dilwale, Dear Zindegi, Raes. His films are not doing well at the box office
              Reply
              1. D
                Debashis
                Jan 31, 2017 at 8:50 pm
                Kaabil is nice story and unique story with strong and emerging performance of Hrithik. Hrithik took the film to a different level. Fantastic acting skills and talent. Whereas Srk Raes is not up to the mark. It is very disapointing to see SRK doing this kind of films. Very unfortunate to see Srk is not at his best. It is a worst SRK film in last 2 year
                Reply
                1. Manoj Varughese
                  Feb 4, 2017 at 1:20 pm
                  No. Fiza released separately almost one month back and was just like Raees. Making money only to recover investment without much profit. It was semi-hit according to official bo reports. Mission Kashmir is the one which released along with Mohab and became a hit. KNPH pushed down Mohab to 2nd spot as the highest grossing movie and superhit of 2000. HR delivered 3 movies in a year which showed how much of a dedicated artiste he was since then. FilmKraft or Roshans are not to learn anything or not commit any mistake. Bollywood needs to learn from this mistake of clashes. The mistake was they approved Raaes the same date. Raees was postponed from eid release frame to republic day much later than Kaabil's set date. He should have shown guts to clash with Sallu's sultan or even Dangal. The Khans are his contemporaries.
                  Reply
                  1. Manoj Varughese
                    Feb 4, 2017 at 11:06 am
                    to the editor/writer..no regrets..it was not needed after exhibitors pla unfair game. As the movie is already going to be superhit within a week time frame. Raees will only be an average to semi hit fare wrt to BO gross/commercial
                    Reply
                    1. Manoj Varughese
                      Feb 4, 2017 at 1:07 pm
                      your waste=super hit
                      Reply
                      1. R
                        raman
                        Jan 26, 2017 at 4:03 pm
                        wait till monday then tell which movie ..is good...screen count is less so its less in numbers if u see 10.43 crore opening day cl with Raeez in limited screen is good start ...now the movie is in 2 nd gear ..it will accelerate from day 2 mark my word.Raeez already in 5 th gear will go for 4 days then hoga kya dekhlena...time is coming...now coming to first day collection go and see screen count...35 vs 65 ...
                        Reply
                        1. S
                          Sachin Jadhav
                          Jan 27, 2017 at 8:02 pm
                          Nice 1 ...kaabil is superhit ..not like raaes promotion ...ek admi ki jaan chali gai ..bakwas promotion main ..
                          Reply
                          1. S
                            Sachin Jadhav
                            Jan 27, 2017 at 8:01 pm
                            Nonsense news ...kaabil is superhit ..raaes ko to reviews bhi acchay nahi hai ..movie acchi honi chahiye kaabil jaisi ..raaes to faltu movie hai ...
                            Reply
                            1. S
                              Shreya
                              Jan 26, 2017 at 3:00 pm
                              If I remember correctly hritik was dancing away on jhalak dikhhla has. Don't pretend that he is above promotions, he tried to get into all the shows, colours called him to jhalak and srk to big boss. Ive seen hritik on kapil's show, man the guys a downer. Y r promotions shameless? Informing the consumer about the product is marketing 101. Oh and btw I've seen both raees and kaabil, hritik's manufactured expressions and laboured dialogue delivery is no where near the caliber of aamir. Though raees had its flaws I liked what I saw there and may even see it again. Kaabil was sheer waste. Of three hours
                              Reply
                              1. All Interests
                                Feb 5, 2017 at 9:32 am
                                Kitna paisa diya hay shahrukh ki team nay yay chucharapan kernay key liye.Past dekh beta ya teri memory weak hai tou mein bata deta honHrithik in 2000 with KNPH has beaten Josh, Phir Bhi Dil Hai, MohabbatainHrithik in 2003 with KMG has beaten KHNHHrithik in 2006 with Krrish and Dhoom 2 has beaten Kabhi AlvidaHrithik in 2013 with Krrish 3 has beaten Chinai Express.
                                Reply
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