Yoga Guru Ramdev has today claimed that there were places in the country where most candidates who are contesting are corrupt. He has also urged voters to elect those who seem to be good and are “less corrupt” who would work for the development of the country. While elections were held Punjab and Goa on February 4, Uttar Pradesh, Manipur and Uttarkhand are going on polls shortly.
While talking to reporters in Viratnagar, Ramdev said that that there were places where almost all candidates contesting elections were corrupt, while there were also several areas where candidates were “less corrupt”, and urged people to elect those who were better in the lot.While addressing the gathering earlier in the day, he advised the youth to practise yoga daily and advised them on how to stay fit.
Few days back, his Patanjali Ayurved disrupted the FMCG space with herbal products positioned at attractive points. After growing its sales at a scorching 80% compounded between 2012 and 2016, the company is hoping to clock revenues of Rs 10,000 crore in FY17 and between R20,000 crore and R25,000 crore in FY18.
Even as it plans a tripling of its retail presence to 3 million by March next year, the firm is strengthening its distribution network to be able to reach out to traders. To do this, Patanjali’s advertising strategy is such that it targets traders rather than only consumers. The company is among the top advertisers in the country and sponsors the Pro Wrestling League. Of the total 1.14 lakh insertions last year, 84% were on news channels and nearly 99% on Hindi news channels.
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That’s one way of reining in costs since this genre is cheaper than GECs (general entertainment channels) but it also means missing out on a core audience. The rest of the FMCG pack relies on entertainment channels to sell their products because news channels have a relatively small share of the viewership pie — English news at 0.03%, Hindi news at 3% and regional news at 3.5%, as per KPMG-FICCI.
(With inputs from PTI)