MICAT 2017: To apply for the course, candidates are supposed to fill the form before November 30, 2017.
Mudra Institute of Communications, Ahmedabad (MICA) has released its postgraduate diploma applications in management communications for the 2018-2020 batch. To apply for the course, candidates are supposed to fill the form before November 30, 2017. Besides, offering two-year diploma course, MICA also offers specialisations in marketing research, digital communication management, brand management, media management, and advertising management, as reported by The Indian Express.
MICA is very well-known for specialising its students in strategic marketing and communication. MICA pass outs are eligible to pursue careers in advertising, brand management, media, PR industries. Here is the whole format of the examination:
1) Selection Process:
Each candidate has to appear in at least one of the three exams – Common Admission Test (CAT), Xavier Aptitude Test (XAT) and Graduate Management Admission Test (GMAT). Besides these exams, its mandatory for the applicant to appear for MICAT.
2) MICAT dates:
For selection in PGDM- 2018-20, the applicant has to appear for a computer-based test (CBT), which will be conducted twice.
Following are the scheduled dates:
– MICAT 1- December 17, 2017
– MICAT 2- February 17, 2018
There is also a bonus point for candidates, as they can appear in both the exams and the highest score from either exam will be considered.
3) MICAT paper pattern:
The examination consists of six sections, which include:
1. Psychometric test
2. Verbal ability
3. Quantitative ability
4. General awareness
5. Divergent-convergent reasoning
6. Descriptive test
4) Psychometric Test, Verbal ability and reasoning:
The reason behind the psychometric test is to measure the mental capabilities and cognitive abilities of the candidate.
How to crack a psychometric exam?
The candidate is required to read all the questions carefully and respond honestly.
The verbal examination will measure the quantitative ability. Candidates preparing for CAT can easily qualify the verbal examination.
For reasoning, the applicant should practice critical reasoning. Besides, applicants should also focus on phrase formulation, idiomatic usage, meanings and usages, homonyms.
5) Descriptive Test:
As the name depicts, it is about easy writing and creative writing. Applicants should practice writing formats. Usually, applicants are made to write on any given topic, one supporting the argument, one opposing the argument and in another, the person can write his/her personal opinions. It’s important to write facts to substantiate one’s argument.
Normally, the following format should be taken for writing an essay:
4) General Awareness:
For its preparation, the applicant needs to update himself/herself with day to day news. The applicant should make it a practice to read the newspaper daily.
For the course, the applicant should majorly focus on Business related news/events, India, geography, economics, Advertising industry related information.