Govt signs up Sachin Tendulkar to endorse Skill India campaign; target 40.2 cr youths, deadline 2022

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New Delhi | Updated: Apr 08, 2016 11:29 PM

Government has roped in cricketing legend Sachin Tendulkar to endorse the 'I Support Skill India' campaign, in an attempt to reach out to the youth and build awareness on the importance of skill development - the ministry's target is to skill 40.2 crore youth by 2022.

Sachin Tendulkar, Sachin Tendulkar news, Skill India, skill india program, skill india jobs, skill india project, Skill India campaignElaborating on the relevance of skills and his association with Skill India, Tendulkar stated, “When I was approached for endorsing Skill India, I realised that it is an important component in one’s personal growth that needs to be valued and mastered. (PTI)

Government has roped in cricketing legend Sachin Tendulkar to endorse the ‘I Support Skill India’ campaign, in an attempt to reach out to the youth and build awareness on the importance of skill development – the ministry’s target is to skill 40.2 crore youth by 2022.

“Sachin is one of the greatest Indian stories of our times and someone who resonates the best with skills. He is a true global icon and brand that disrupted the game of cricket through his skill sets and inspired generations,” Minister of State (independent charge) Skill and Entrepreneurship Rajiv Pratap Rudy said in a release.

“It is imperative that we build respect for skills and that is exactly the idea behind our new campaign. Our new campaign is a step towards sensitising society and achieving our mandate of creating a skilled India.”

The campaign of the Ministry of Skill Development and Entrepreneurship (MSDE) is an endeavour to galvanise stakeholders across states, organisations and industries to bring value and respect to skills and standardise the ecosystem to meet human resource requirements nationally and globally.

Elaborating on the relevance of skills and his association with Skill India, Tendulkar stated, “When I was approached for endorsing Skill India, I realised that it is an important component in one’s personal growth that needs to be valued and mastered.

The all-time great added: “We are a young nation and we have the potential in us. We just need to learn a skill that is driven by our passion and turn it into an opportunity for us. Skill India is a big opportunity extended to all. We should avail of it to its best.”

Secretary in the Ministry of Skill Development and Entrepreneurship Rohit Nandan said: “It was found during our skill development efforts across the country that while capacity for trained labour was increasing, the aspiration among the young people to join a skill development programme was lacking.”

Nandan stressed on use of a communication methodology to reach out to the young and the skills certificate that would lead to a career progression.

Ministry has also introduced its flagship scheme Pradhan Mantri Kaushal Vikas Yojana (PMKVY), the world’s largest monetary reward scheme promoting skill development to those who need financial support.

What is Skill India?

Skill India Portal was conceptualized to provide a collaboration platform to help empower the all stakeholders to freely connect with each other. The overall focus of this initiative is to help provide an engaging ecosystem to cater to skilling needs of citizens by publishing and sharing relevant information. The outcome of this collaboration should ideally lead to inclusive growth especially for those at the bottom of the pyramid (approximately 800 million citizens).  The portal attempts to disseminate reliable information and by providing an interface to enquire, explore, and access and engage with various affiliated and accredited training partners, infrastructure providers, understand skill options, opportunities, information on various providers, reliable and credible digital content.

Skill India Portal initiative is mainly targeted at citizens seeking to enhance their existing skills. Ministry of Skill Development & Entrepreneurship along with National Skills Development Corporation (NSDC) has partnered with CMC to develop this platform which is completely integrated with NSDC’s Skill Development Management System (SDMS).

What does Skilling mean?

Skilling is of key importance in stimulating a sustainable development process and can make a contribution in facilitating the transition from an informal to formal economy. Skilling is to create a workforce empowered with the necessary and continuously upgraded skills, knowledge and internationally recognized qualifications to gain access to decent employment and ensure India’s competitiveness in the dynamic global market. It aims at increasing the productivity and employ-ability of workforce (wage and self-employed) both in the organized and the unorganized sectors.

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