Exchanging cuisine cultures

Thomas Cook India recently organised a cuisine exchange programme

Thomas Cook India recently organised a cuisine exchange programme

Thomas Cook (India),  in a new initiative has managed over 100 delegates from China, Korea and Taiwan, at a food exchange programme organised by its inbound division, Travel Corporation (India). This original concept was launched in partnership with Beijng Kangyuan Food Culture Exchange Centre at Hotel Kempinski Ambience, Delhi. Key dignitaries present at the event were Zhang Wenyan and Liang Cheng from The International Nutritious Cuisine Research Association (of China and Korea respectively), and Xie from Taiwan Chinese Cuisine & Travel Development Institute, Ma of Beijing Youth Travel, Rohit Tokhi and Neelabh Chugh of Hotel Kempinski Ambience, and Prashant Narayan, COO and head of leisure travel (inbound), Travel Corporation (India) – Thomas Cook India.

In a strategic initiative to leverage China’s ‘Visit India Year 2015′, Travel Corporation (India), positioned Incredible India via an original concept of culinary/gourmet tourism to tap the strong emerging inbound Chinese market, along with that of Korea and Taiwan. India being the home of a diversity of vegetarian cuisines, an engaging platform of a Cuisine Competition (Bodhi Cup) was chosen with special focus on the nutritional value and health factor of vegetarian meals.

Narayan said, “Chinese tourists stand at 100 million (expected to touch 200 million by 2020), India enjoys unfortunately but an insignificant share. Food plays a critical role in every culture and hence a focused attempt to leverage the Chinese market potential, and equally that of Korea and Taiwan, the 11th International Nutritious Cuisine Competition (Bodhi Cup) was organised, with special emphasis on vegetarian food.”

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