Wingify, a SaaS startup that helps businesses test different versions of their websites to improve sales and customer engagement, recently merged with Paris-based AB Tasty to build a digital experience optimisation company. The Everstone Capital-owned firm also recently acquired AI-powered user research startup, Blitzllama, to expand into qualitative feedback and voice-of-customer capabilities. Wingify’s visual website optimiser (VWO), a leading global A/B testing platform, serves companies such as Microsoft, Disney, World Economic Forum, UNICEF, Vodafone and HBO, among others. Sparsh Gupta, CEO and co-founder of Wingify, talks to S Shanthi about the merger, the acquisition, and more in a recent interaction. Excerpts:
You recently merged with Paris-based AB Tasty. Tell us more about this merger.
VWO (Wingify’s optimisation SaaS platform) and AB Tasty were built in different geographies, but on similar foundations. Together, we are creating a company with over $100 million in annual recurring revenue (ARR) and more than 4,000 customers worldwide, with a presence across the US and Europe. Our strengths across products, verticals, and go-to-market motions are highly complementary, and there is a strong alignment across culture, ambition, and how we think about building enduring companies. By bringing these capabilities together, we are creating a more integrated platform that combines AI-led experimentation, real-time adaptive personalisation, behavioural insights, and analytics into a single, more powerful offering.
What are your growth plans for the next 12 months?
The priority now is to integrate VWO and AB Tasty thoughtfully, accelerate our product roadmap, and invest meaningfully in AI-led experimentation and personalisation capabilities that deliver clear outcomes for large, global customers. We expect to sustain our double-digit growth trajectory by combining strong organic momentum with selective inorganic opportunities that are strategically aligned.
How many countries are you present in? What are your expansion plans for FY27?
Today, we support customers across more than 90 countries, backed by 12 offices and a global workforce spanning North America, Europe, LATAM, APAC, and the MEA. Over the next 12 to 18 months, we will continue to double down on our core markets in the US and Europe, which already account for the majority of our revenue, while scaling emerging markets across APAC, LATAM and MEA, where early traction has been encouraging. This expansion is being backed by deliberate investments in senior leadership, local teams, and on-ground execution to ensure we stay close to customers and market needs.
Earlier this year, you launched enhanced enterprise capabilities for large-scale experimentation and personalisation. Tell us more. What are your other plans in terms of product expansion?
The market for digital experience optimisation is still highly fragmented, with many enterprises relying on multiple tools for experimentation, analytics, and personalisation. This creates operational complexity, slows decision-making, and limits the impact of optimisation efforts. Our combination with AB Tasty will enable us to address this challenge as we integrate their capabilities around search optimisation, recommendations, EmotionsAI, merchandising and other similar but complementary capabilities into one powerful unified platform. More importantly, the VWO and AB Tasty combination will be the only AI-first end-to-end optimisation platform available in the market that spans across the entire user journey.
Today, there is a heightened focus among startups on profitability, unit economics and corporate governance. How has your approach towards growth changed in the recent past?
Wingify has been profitable since day one. From scaling teams and entering new markets to investing in product and technology, responsible growth has always guided our decisions. We have always ensured that every investment strengthens our core business, drives sustainable growth, and delivers long-term value to our customers and stakeholders.
What’s your revenue target for FY26 and FY27?
We are focused on continuing our strong growth trajectory, building on the $100 million plus ARR platform we have today. For FY26 and FY27, we aim to maintain healthy double-digit growth across all regions while investing in leadership, product, and global expansion. We have been profitable since day one, and as we scale, our approach remains the same. We focus on responsible growth that balances opportunity with discipline to ensure long-term value for our customers and stakeholders.
You recently acquired Blitzllama. Do you have any other acquisition plans in the near future?
Blitzllama is an AI-powered user research platform that helps product teams collect, analyse, and act on customer feedback in real time. By combining Blitzllama’s capabilities with our experimentation and experience optimisation platform, we are enabling teams to translate user insights into measurable product improvements faster than ever, improving conversion, retention, and overall business outcomes. The integration also ensures a seamless transition for existing Blitzllama customers, giving them access to VWO and AB Tasty’s broader toolset, enabling them to run optimisation and personalisation campaigns based on the voice of customers.
At the same time, we are actively evaluating acquisition opportunities on an ongoing basis. Over the last 12 months, we have assessed more than 50 potential targets and expect to continue pursuing inorganic growth alongside our organic growth trajectory, ensuring every move strengthens our platform and creates value for our customers.