Homegrown artificial intelligence (AI) startups, having built scale in the domestic market over the past year, are now stepping up expansion in overseas geographies as global demand for enterprise AI gathers pace. Companies such as Gnani, CoRover, Wingify, Oriserve and Clodura AI are deepening their presence in markets including the US, West Asia and parts of Europe, driven by rising adoption of AI-led automation, personalisation and customer engagement tools among enterprises.

Bengaluru-based Gnani AI, which provides conversational AI solutions, is expanding its focus beyond India to regions where it already has early traction. “We have clients in the US, Japan, the Philippines, Southeast Asia, and parts of West Asia. We are planning to double down on these countries going forward,” Ganesh Gopalan, co-founder and chief executive of Gnani AI, told Fe. The company is seeing steady demand from global enterprises looking to deploy voice and language AI at scale.

A similar push is underway at generative AI platform CoRover, which currently operates across the US, the UK, France, Japan and the UAE, and is expanding into Australia and Germany. Founder and chief executive Ankush Sabharwal said the company’s near-term focus is on deepening its footprint in existing markets by adding partners and customers. “We currently have at least one client in each of these markets and collectively, these contribute around 20% of our overall revenue. The US and the UAE have emerged as strong contributors, generating healthy and consistent revenues,” he said, adding that inbound demand from overseas markets has remained strong.

The $155 Billion Tailwind

The expansion plans are being underpinned by a sharp rise in enterprise spending on AI. According to a Grand View Research report, the global enterprise AI market, which was valued at $23.95 billion in 2024 is projected to grow to $155.2 billion by 2030, at a compound annual growth rate of 37.6% between 2025 and 2030. Startups say this momentum is translating into faster adoption cycles, particularly among large enterprises seeking productivity gains and better customer engagement.

Wingify, which provides experimentation and personalisation software, already serves customers across more than 90 countries, with strong traction in North America and Europe. The company is now preparing a structured entry into West Asia and Africa, starting with the UAE, while continuing to scale in its core markets. “West Asia is seeing rapid enterprise-led digital adoption, and we are seeing clear demand for experimentation platforms that can operate at scale,” Sparsh Gupta, co-founder and chief executive of Wingify, said. He added that regulatory requirements in Europe are accelerating the adoption of robust experimentation frameworks, while enterprises in Asia-Pacific are increasingly focused on customer experience.

To support this expansion, Wingify is strengthening leadership teams across the US, EMEA, UAE and APAC, and plans to add nearly 70 roles globally. The company said growing customer adoption has helped it cross $60 million in annual recurring revenue, and it expects to serve more than 4,000 customers worldwide by the end of the year.

Compliance and Customisation

For enterprise-focused AI startup Oriserve, international markets already account for about 40% of revenue. The company has been building capabilities tailored for developed markets, including voice solutions with US accents and compliance-grade telephony infrastructure. “We support US-scale phone operations, including STIR/SHAKEN and branded calling. These capabilities are critical in markets where regulatory scrutiny and customer trust are high,” Maaz Ansari, co-founder and chief revenue officer, said.

Clodura AI, which provides AI-led sales development tools, is also accelerating its overseas push. The company serves more than 100 enterprise clients in India and is seeing strong inbound interest from the US. “We are seeing over 100 inbound leads a day from the US alone, even before a full-scale regional launch,” said founder and chief executive Kapil Khangaonkar. The US currently contributes about 30% of revenue, with India accounting for 60%, a mix that the company expects to tilt further towards developed markets as it deploys fresh expansion capital this year.