Apple has sharpened its focus on India as a key growth market after reporting record quarterly performance in the country, with CEO Tim Cook citing strong double-digit revenue growth, rising customer additions and accelerating traction across products.
Speaking on the company’s earnings call, Cook said Apple posted its best-ever December quarter in India, driven by record revenues from iPhone, Mac and iPad, alongside an all-time high in services. He described the performance as a terrific quarter and underlined the scale of the opportunity in the country.
“We did set a quarterly revenue record during the December quarter, and to go a little further down, we set quarterly revenue records on iPhone and Mac and iPad, and an all-time revenue record on services. So it was a terrific quarter in India. We really like what we see there,” Cook said.
Vast Market Potential
India, he noted, is the world’s second-largest smartphone market and the fourth-largest PC market, yet Apple’s market share remains relatively modest. “Despite very nice growth history, we have a modest share there, and so we think there’s a huge opportunity for us.
The majority of customers buying iPhone, Mac, iPad and Watch are new to the product, which speaks very well to the opportunity,” he added.
Chief Financial Officer Kevan Parekh said Apple is seeing strong momentum in its installed base in India, with double-digit growth year-on-year. “We are seeing strong double digit growth in the install base in India as well, which is really encouraging,” he said.
The company’s India performance formed part of a broader strong quarter globally. Apple reported all-time revenue records across the Americas, Europe, Japan and the rest of Asia-Pacific, with growth across most markets it tracks, including emerging economies such as India.
Retail also delivered its best-ever quarter, with Apple opening its fifth store in India in December and planning another outlet in Mumbai.
Diverse Product Performance
On products, iPhone revenue rose 23% year-on-year to $85.3 billion, driven by strong demand for the iPhone 17 family. The device line recorded all-time revenue highs in several markets and a December-quarter record in India. Mac revenue stood at $8.4 billion, down 7% due to a tough comparison with last year’s M4 MacBook Pro, Mac mini and iMac launches.
Even so, Parekh said Apple continued to see Mac growth in emerging markets including India, Brazil, Malaysia and Vietnam.
India’s importance in Apple’s global strategy is also being reinforced by improving market share. According to Counterpoint Research, Apple ended 2025 with its highest-ever smartphone share in India at 9% by volume and 28% by value, with the iPhone 16 emerging as the top-shipped model during the year.
With an expanding retail footprint, growing local manufacturing and rising premium demand, Apple is increasingly positioning India not just as a production base but as a long-term growth market.