Migme, a global digital media company, in a step to build its social ecommerce platform, launched the migshop store in Indonesia and India
Migshop, the online store, offers a curation of products from ecommerce merchants Lazada and Snapdeal, initially for the Indonesian and Indian markets, and later for the Philippines and others. An integration of recently acquired social news site Hipwee to the migme platform is expected shortly.
This a common business model in the Asian region that is attracting a high level of investment from global institutions, by enabling key influencers, partners and users to buy and sell through other platforms, which will increases user engagement and revenue.
Migme CEO Steven Goh said: “Companies such as Mogujie and Meilishuo in China, which have a combined value of $ 3 billion, have had great success in this area. We are confident we can replicate this strategy in our key markets, where there are similar dynamics.”
This strategy by Migme follows the integration of recent ecommerce acquisitions Sold.sg (pay-to-bid business) in 2015 and Shopdeca (business-to-consumer ecommerce retailer) in April 2016. Prior partner integrations include those launched last month with a new Android mobile client – match-3 puzzle game Gone Goose, Meitu’s beauty apps BeautyPlus and MakeUpPlus, and couples sharing app LoveByte.
Migme is also partnering with artists, entertainers and key influencers via alivenotdead.