Godrej Consumer Products, India’s largest domestic home and personal care company, has launched shampoo and hair styling products within its premium brand BBLUNT using Eastman DrystarTM copolyester as their packaging material of choice.
BBLUNT is India’s premier hair salon and academy group, targeting high-end consumers. With BBLUNT products, Godrej is entering the premium hair care market for the first time. Recognizing the importance of success, Godrej has leveraged experts to help ensure a strong launch. The products include unique formulations that revitalize, reinforce and strengthen hair. When it came to the stylized packaging of the new hair products, Godrej chose to work with Eastman, a pioneer in polymer technology.
Godrej and Eastman put their expertise together in the design and molding of these innovative bottles, creating a fusion of ethnic and contemporary looks. The shampoo bottles have a glasslike look with a smooth body. Drystar is preferred because it imparts a glasslike finish without the flaws of pinch marks found with other plastics. The women’s styling product is designed with an elegant, angular crystal bottle look. Through extrusion, Drystar can achieve this desired crystal glass effect.
The new BBLUNT hair products are available in BBLUNT salons and in modern trade outlets like Westside and Central. Since the launch in 2014, the success of these innovative and exciting products is exceeding expectations!
About Godrej Consumer Products
Godrej Consumer Products Limited (GCPL) is one of the largest home care and personal care companies in India. GCPL is constantly innovating to delight consumers with more exciting, superior quality products at affordable prices.
GCPL has high ambitions and is becoming more agile and future ready. GCPL is ranked number 1 in hair color, household insecticides and liquid detergents and number 2 in soaps. In India, consumers have grown up with brands — Good knight, Cinthol, Godrej Expert, Godrej No. 1 — and is now on the way to becoming an ‘’emerging markets FMCG leader.’’
For more information, visit http://www.godrejcp.com/.
About Eastman Chemical Company
Eastman is a global specialty chemical company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end markets such as transportation, building and construction, and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in approximately 100 countries and had 2014 revenues of approximately $9.5 billion. The company is headquartered in Kingsport, Tennessee, USA, and employs approximately 15,000 people around the world.
For more information, visit www.eastman.com.
