Castrol, a subsidiary of the bp Group and a leading lubricant supplier has announced its strategic association with Bollywood superstar Shah Rukh Khan as its brand ambassador. Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol, showcasing their wide range of products.
Sashi Mukundan, President, bp India and Senior VP of the bp group said, “The association with Shah Rukh Khan reflects our dedication to innovation and excellence in the automotive industry. This move embodies our shared values of performance, reliability, and sustainability. We are proud to be a part of this endeavour, as we shape the future of mobility together.”
Sandeep Sangwan, MD, Castrol India said, “This association signifies Castrol’s dedication to innovation and excellence, mirroring the actor’s illustrious career. With Shahrukh Khan onboard, our commitment to enhancing vehicle performance is embellished for generations to come.”
Shah Rukh Khan said, “I am thrilled to associate with Castrol, a brand I’ve long admired for its commitment to performance. As a fellow automobile enthusiast, I believe Castrol’s dedication perfectly aligns with my pursuit of excellence. Together, we aspire to inspire and empower drivers to revel in the joy and liberation of the open road, safely. I am eager to embark on this journey together.”
With Shah Rukh Khan as its brand ambassador, Castrol India aims to reach a wider audience and maintain its status as a premier choice for advanced lubricants and services.
