Mahindra & Mahindra Ltd., India’s leading manufacturer of SUVs and armoured vehicles, has announced the launch of ‘Hearts to Bravehearts’ to commemorate the 25th anniversary of India’s victory in the Kargil War. This initiative honours the courage and sacrifice of Indian soldiers and reaffirms Mahindra’s commitment to nation-building.
Citizens are invited to express their gratitude to the Indian Armed Forces through letters, poems, sketches, and other creative forms. These messages can be shared via social media and at Mahindra Dealerships. Mahindra has partnered with Indian Post to leverage their extensive networks to deliver these messages to Tanot Border Post, Kibithoo Border Post, and Kochi Port, from where convoys of Mahindra SUVs will flag off.
The convoys will cover over 10,000 km, carrying citizens’ messages to military stations, garrisons, and war memorials across the country, ultimately reaching the Kargil War Memorial. This campaign is a sincere call to all Indians to show their appreciation and respect for the armed forces.
Veejay Nakra, President of the Automotive Division at Mahindra, said, “We are deeply honoured to commemorate the 25th anniversary of the Kargil victory with our ‘Hearts to Bravehearts’ initiative. By sending our heartfelt messages to the brave soldiers who protect our nation, we aim to show them that their sacrifices have not only brought us safety but also endless smiles and a peaceful life.”
In collaboration with Faujiana, Mahindra will engage with Kargil war veterans to spread awareness and drive citizen participation. The campaign will also involve eminent journalists and celebrities, amplifying its emotional impact.
A robust social media campaign will engage millions across the nation, encouraging citizens to share their messages online and at Mahindra Dealerships. Drop points will be set up nationwide, making it convenient for people to contribute their messages.
By delivering these messages to Defence destinations across the country, Mahindra proudly plays a role in honouring heroes and reinforcing the nation’s pride in its defence forces.
