Page 74 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The younger generation, who have grown up on a diet of global content, expect a certain visual and sonic standard. They may happen upon a Telugu drama or a Tamil love story on an OTT platform, but stay for the quality of storytelling and presentation.

Brand Wagon

Why post-production is regional film’s strongest ally Premium Story

Brand Wagon

PVR INOX leverages GST change, slashes ticket price to Rs 95

With new logo and strategy, Interio by Godrej targets younger consumers

After hours with Vivek Raina, Co-founder & CEO, Excitel

From Shivpuri to India’s first crypto unicorn: The CoinDCX story

SOCIAL revamps menu with new categories in bid to broaden appeal

AI-led ad tools are helping small brands reduce reliance on big agencies

Sony announces KBC season 17 with new campaign on self-belief

Hurun’s under-30 entrepreneurs list features Perplexity’s Aravind Srinivas, Zepto co-founders shine on top: Key Highlights

27.7 million tune in to Criminal Justice, making it India’s most-watched OTT title

Brand war on ‘Campus’: Trademark dispute pits legacy sportswear against digital fashion label

94% of ads still reinforce traditional male roles: Kantar report calls for advertising reset

Canva founder’s proposal was rejected by 100 investors, now she’s competing with Microsoft and Google

After Hours with Ankita Vashistha, Founder and Managing Partner, Arise Ventures

PVR INOX’s Smart Screens aim to shrink costs, grow volumes

OYO wraps up Rs 3 lakh naming competition, announces ‘Prism’ as parent brand

Master of nonchalance, Diwan Arun Nanda dies

BrandWagon Chai pe Charcha with Ugaoo’s Siddhant Bhalinge Premium Story

Advertising

With one more day remaining, Indian agencies remain hopeful of adding further accolades to what is already a noteworthy campaign at Cannes Lions 2025.

Cannes Lions 2025: India secures 5 more medals, total reaches 31

IPL witnesses 7% More TV ads, 29% more advertisers, 67 fresh brands

Marketing

Nevertheless, the foundational norms established by Gillette’s early campaigns remain largely intact.

‘The First Great Anti-Hair Movement’: Body hair wasn’t an issue until Gillette said it was

AI and the human experience leap for brands

From sideshow to mainstream: Brands line up Rs 550 crore for influencer marketing this IPL Premium Story

Media

Leading the trend is Netflix’s When Life Gives You Tangerines, which saw a significant spike in viewing time on mobile devices, cementing K-dramas as a rising force in India’s streaming landscape.

Young Indians hooked on Korean shows, says Nielsen

JioStar pulling out all stops to woo brands for IPL

Where to watch Mahashivratri 2025 Live: JioHotstar to stream aartis, meditations and performances

Gaming

GTA 6, Wolverine, Ghost of Yotei: Top 6 upcoming video games on consoles, PC we can’t wait

GTA 6 update: Bangladeshi mobile store claims to sell ‘Grand Theft Auto VI’ ahead of official release, video goes viral

GTA 6 update: Grand Theft Auto VI release date, India price, characters, map overview and more

Digital Marketing

BrandWagon AdTalk with Gargee Designer’s Ravi Gupta Premium Story

Cult.Sports awards its creative mandate to Wunderman Thompson India

BrandWagon AdTalk with Hindware’s Charu Malhotra Premium Story

Martech

Kapture CX’s new voice bot integrates advanced AI to handle customer queries and outbound sales, supporting over 40 languages for global outreach.

Kapture CX unveils first multilingual voice bot for BFSI sector, promising cost savings and enhanced customer experience

Human Touch, AI Heart: How is AI redefining CX in the BFSI sector? Premium Story

Trends in programmatic advertising that you should know

Meet Bela Bajaria, Netflix’s CCO and one of global entertainment’s most powerful women

Before she became a media powerhouse, Bajaria took an unexpected detour—into the world of beauty pageants.

March 8, 2025 16:21 IST

The biggest irony is that Amazon, the global pioneer of fast delivery, will perhaps be the last retailer to enter this space in India!

The ‘Quick’ evolution of e-commerce in India

Loyal Qcom shoppers are shopping on an average of 10-12 times a month, purchasing not just dairy, bread, eggs &…

Updated: March 8, 2025 14:31 IST

The program also emphasised professional development, including working on film and fashion sets and leveraging social media for career growth, the company said.

Kay Beauty’s ‘Kreate’ program helps aspiring makeup artists kickstart their careers

According to the company, five candidates were selected through a screening process that prioritised both skill and financial challenges.

Updated: March 8, 2025 14:44 IST

"I’m fascinated by the power dynamics in The Devil Wears Prada—every time I watch it, I pick up on a new, intriguing detail," Jain said.

BrandWagon Chai pe Charcha with Sereko’s Malvika Jain Premium Story

Malvika Jain, Founder & CEO, Sereko, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

March 8, 2025 12:22 IST

According to the petitioner, the advertisement's tagline, which suggests that every grain of the product has the "strength of saffron," is misleading.

Shah Rukh Khan, Ajay Devgn, Tiger Shroff in trouble over ‘Misleading’ Vimal ad – Jaipur Court issues notice!

The forum has summoned them to appear on March 19 to address concerns about the ad’s claim that each grain…

March 8, 2025 12:04 IST

Fostering gender-inclusive workplaces isn’t merely a matter of fairness; it offers organisations a competitive advantage

International Women’s Day: Women leaders unveil the roadmap to gender equality at workplaces

Despite progress, women’s representation in leadership roles in India remains low. On International Women’s Day, women leaders share insights on…

March 8, 2025 11:44 IST

A modern, well-furnished Airbnb rental with cozy interiors, showcasing the growing short-term rental market in India

Airbnb gold rush: How short-term rental business is India’s next big asset play

India’s Airbnb boom is turning homes into high-yield assets, with short-term rentals earning up to 5X more than traditional leases.…

March 8, 2025 09:30 IST

The L&M business is seeing 100-120% year-on-year growth and is contributing a double-digit share to the company’s bottom line.

“Animation is no longer just for kids…”: Sony YAY! expands into anime and merchandising, says Ambesh Tiwari

Sony YAY! is evolving beyond kids’ entertainment, expanding into anime, merchandising, and licensing. Business Head Ambesh Tiwari discusses the brand’s…

March 7, 2025 16:57 IST

indē wild secures funding to fuel its Sephora US expansion.

indē wild raises $5M from Unilever Ventures to expand in the US with Sephora

Ayurvedic beauty brand indē wild has raised $5 million from Unilever Ventures to accelerate its international expansion. With 400% growth…

March 7, 2025 16:01 IST

What does a ‘Happy Women’s Day’ really feel like? Van Heusen says…

Van Heusen Innerwear’s Women’s Day campaign ditches clichés, focusing on a moment every woman relates to—unhooking her bra after a…

March 7, 2025 15:48 IST

Popees Baby Care opens 86th store in Kerala, plans 42 more by FY26

Popees Baby Care opens 86th store in Kerala, plans 42 more by FY26 as it expands across South India with…

Updated: April 7, 2025 15:33 IST

nitch’s Women’s Day campaign exposes the harsh reality of online misogyny through a powerful social experiment, making men experience the same harassment women face every day.

The Internet isn’t always kind to women- Snitch’s Women’s Day campaign flips the script

What happens when men face the same online harassment women endure every day? Snitch’s Women’s Day campaign holds up a…

Updated: March 7, 2025 15:14 IST

Mamaearth aims to expand its reach among younger consumers while maintaining a focus on natural skincare practices.

Palak Tiwari joins Shilpa Shetty Kundra in new Mamaearth campaign

Company representatives stated that the decision to bring Tiwari on board was driven by her influence among younger audiences.

March 7, 2025 13:36 IST

The hotel will cater to corporate executives, investors, and high-net-worth travellers as Dholera emerges as a business and tourism hub.

Marriott to open Dholera’s first 5-Star hotel in partnership with SmartHomes Infrastructure

Marriott’s entry into Dholera signals rising investor confidence in India’s largest planned smart city.

March 7, 2025 12:00 IST

Their bold valuation of Rs 300 crore sparked debate among the Sharks, with Anupam Mittal humorously remarking that the valuation was "obese."

Weighing in on the business of losing weight with Fitelo’s Sahil Bansal

Now wellness platforms in India aren’t new, nor is the weight loss industry. The weight management market size in India…

Updated: March 7, 2025 11:57 IST

Maruti Suzuki India led the list of advertisers in print, closely followed by SBS Biotech.

Print’s slow decline? Ad space growth slumps to just 1% in 2024, TAM report reveals

Print advertising struggles to maintain momentum as TAM’s 2024 report reveals a mere 1% growth over the previous year, raising…

March 7, 2025 09:48 IST