Page 73 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Brand Wagon

Six months in, Tesla’s India dream hits the speed bumps Premium Story

Brand Wagon

Larry Ellison-led Oracle consortium set to acquire TikTok in America

Pablo Isla to succeed Paul Bulcke as Nestlé Chairman from October 1

Apollo Tyres steps in as Team India’s lead sponsor with Rs 579cr deal

Blogger’s Park: Towards a unified e-comm model

Lululemon enters India in 2026 through a franchise deal with Tata CLiQ

Hemant Rupani appointed CEO of Hindustan Coca-Cola Beverages

SRK, Rahman, Bumrah, Mary Kom front Zomato’s new campaign celebrating effort

Inside India’s big fake wedding boom: Rs 1,499 for a function with no strings attached

ChrysCapital bites into Theobroma with Rs 2,410cr majority stake

Reliance gets trademark win: Delhi HC bars fake products listed on e-commerce platforms

The AzkoNobel acquisition could give JSW a foothold in the premium end of a Rs 70,000-crore market

The Neeraj Chopra Classic: A game-changer for Indian sports marketing?

Small towns drive 42% of India’s premium FMCG boom: Report

1 in 3 Indians chase discounts this Diwali: MiQ

Gaming firms begin transition as Centre readies to notify online money games ban

Jay Shah announces $13.88 mn prize money for ICC Women’s World Cup 2025 – significantly higher than men’s cricket World Cup

Festive hiring at Meesho surges 40% to 12 lakh roles, led by tier-3 and tier-4 cities

Advertising

Is Apple playing it too safe? Company removes another ad amid mild criticism

Performance marketers face diminishing returns on social media ad spend: Taboola report

On the spot with IMAX Corporation’s Preetham Daniel Premium Story

Marketing

Until a proper framework is in place, there is no right answer to questions in a business which piggybacks on fear and blind faith, making it a clear ground to feed manipulation based on non-scientific methods. ( AI image created with Ideogram)

How ‘meri shaadi kab hogi’ dilemma fueled a $163 mn FaithTech market; but legal vacuum remains a concern

YesMadam rolls out 0% commission model for select gig workers

‘A-Eye’ by Britannia uses AI to make retail accessible for all

Media

Salesforce has a history of large acquisitions, including its $15.7 billion purchase of Tableau Software in 2019 and its $27.7 billion acquisition of Slack in 2021.

Salesforce’s $8 billion Informatica deal aims to bolster data strategy

JioStar pulling out all stops to woo brands for IPL

Where to watch Mahashivratri 2025 Live: JioHotstar to stream aartis, meditations and performances

Gaming

BGMI Redeem Codes 2026: New codes go live, check simple steps to claim rewards and key rules to remember

BGMI 3.9 introduces Transformers Mode: Battle as Optimus Prime, collect loot and conquer enemies

Diamonds, decks and data: Why Solitario partnered with Deltin

Elon Musk reacts as Tfue wins Fortnite at 36,000 feet on a Qatar Airways flight using Starlink; Watch viral video here

Digital Marketing

CommerceTech emerges as a strategic growth driver, resonating with 95% of respondents, reflecting its broader applicability beyond just the e-commerce sector.

Ephemeral content and FOMO marketing: creating urgency in the digital marketing landscape

BrandWagon Adtalk with Crompton Greaves’ Pragya Bijalwan Premium Story

#ARM Worldwide bags the digital marketing mandate of MTV Nishedh

Martech

Google has enhanced its Chrome browser for Android

Google must sell Chrome to restore competition in online search, DOJ argues

BrandWagon Exclusive: What are customer data platforms?

BrandWagon Exclusive: Better employee experience leads to better customer experience?

According to the petitioner, the advertisement's tagline, which suggests that every grain of the product has the "strength of saffron," is misleading.

Shah Rukh Khan, Ajay Devgn, Tiger Shroff in trouble over ‘Misleading’ Vimal ad – Jaipur Court issues notice!

The forum has summoned them to appear on March 19 to address concerns about the ad’s claim that each grain…

March 8, 2025 12:04 IST

Fostering gender-inclusive workplaces isn’t merely a matter of fairness; it offers organisations a competitive advantage

International Women’s Day: Women leaders unveil the roadmap to gender equality at workplaces

Despite progress, women’s representation in leadership roles in India remains low. On International Women’s Day, women leaders share insights on…

March 8, 2025 11:44 IST

A modern, well-furnished Airbnb rental with cozy interiors, showcasing the growing short-term rental market in India

Airbnb gold rush: How short-term rental business is India’s next big asset play

India’s Airbnb boom is turning homes into high-yield assets, with short-term rentals earning up to 5X more than traditional leases.…

March 8, 2025 09:30 IST

The L&M business is seeing 100-120% year-on-year growth and is contributing a double-digit share to the company’s bottom line.

“Animation is no longer just for kids…”: Sony YAY! expands into anime and merchandising, says Ambesh Tiwari

Sony YAY! is evolving beyond kids’ entertainment, expanding into anime, merchandising, and licensing. Business Head Ambesh Tiwari discusses the brand’s…

March 7, 2025 16:57 IST

indē wild secures funding to fuel its Sephora US expansion.

indē wild raises $5M from Unilever Ventures to expand in the US with Sephora

Ayurvedic beauty brand indē wild has raised $5 million from Unilever Ventures to accelerate its international expansion. With 400% growth…

March 7, 2025 16:01 IST

What does a ‘Happy Women’s Day’ really feel like? Van Heusen says…

Van Heusen Innerwear’s Women’s Day campaign ditches clichés, focusing on a moment every woman relates to—unhooking her bra after a…

March 7, 2025 15:48 IST

Popees Baby Care opens 86th store in Kerala, plans 42 more by FY26

Popees Baby Care opens 86th store in Kerala, plans 42 more by FY26 as it expands across South India with…

Updated: April 7, 2025 15:33 IST

nitch’s Women’s Day campaign exposes the harsh reality of online misogyny through a powerful social experiment, making men experience the same harassment women face every day.

The Internet isn’t always kind to women- Snitch’s Women’s Day campaign flips the script

What happens when men face the same online harassment women endure every day? Snitch’s Women’s Day campaign holds up a…

Updated: March 7, 2025 15:14 IST

Mamaearth aims to expand its reach among younger consumers while maintaining a focus on natural skincare practices.

Palak Tiwari joins Shilpa Shetty Kundra in new Mamaearth campaign

Company representatives stated that the decision to bring Tiwari on board was driven by her influence among younger audiences.

March 7, 2025 13:36 IST

The hotel will cater to corporate executives, investors, and high-net-worth travellers as Dholera emerges as a business and tourism hub.

Marriott to open Dholera’s first 5-Star hotel in partnership with SmartHomes Infrastructure

Marriott’s entry into Dholera signals rising investor confidence in India’s largest planned smart city.

March 7, 2025 12:00 IST

Their bold valuation of Rs 300 crore sparked debate among the Sharks, with Anupam Mittal humorously remarking that the valuation was "obese."

Weighing in on the business of losing weight with Fitelo’s Sahil Bansal

Now wellness platforms in India aren’t new, nor is the weight loss industry. The weight management market size in India…

Updated: March 7, 2025 11:57 IST

Maruti Suzuki India led the list of advertisers in print, closely followed by SBS Biotech.

Print’s slow decline? Ad space growth slumps to just 1% in 2024, TAM report reveals

Print advertising struggles to maintain momentum as TAM’s 2024 report reveals a mere 1% growth over the previous year, raising…

March 7, 2025 09:48 IST

Reid & Taylor’s comeback play: Reviving legacy in a transformed menswear market Premium Story

In January, Reid & Taylor also announced its partnership with Unicommerce to knit together the brand’s website, warehouses, physical stores,…

March 7, 2025 09:17 IST

The campaign challenges traditional category boundaries with a bold new approach.

Lifebuoy gets a ‘King-Sized’ glow-up with Shah Rukh Khan

Lifebuoy teams up with Shah Rukh Khan to expand its brand proposition from health to skincare. The campaign challenges traditional…

March 6, 2025 17:12 IST

Fizz, fame, and Vicky Kaushal: Appy Fizz unveils ‘The One, The Only’ campaign

Parle Agro introduces Vicky Kaushal as the brand ambassador for Appy Fizz, unveiling the new campaign ‘The One, The Only’…

March 6, 2025 14:37 IST

astranova-mobility-rebrand-ev-financing-sustainable-transportation

Electrifi Mobility rebrands as Astranova Mobility, expands focus beyond EVs

Astranova Mobility, formerly Electrifi Mobility, expands beyond EV financing to sustainable transportation, targeting $1 billion in asset deployment over five…

March 6, 2025 12:59 IST