Page 72 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Google and Comscore Keynotes Outline the Leap to Agentic Marketing and ‘Jugaad’ Influencer Ecosystems

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AI takes centre stage in advertising’s big reset Premium Story

Brand Wagon

How India once ‘rejected’ LG because of its name – Lucky Goldstar

21 years, no win: Philips loses Delhi High Court patent battle

HUL brews a new chapter for Bru Gold to reclaim coffee’s crown

Koo cofounder Mayank Bidawatka returns with AI photo-sharing app PicSee

Why 3 seconds of your attention means more to brands than 1,000 views

Bandra to Bhopal, India’s skincare boom has a Korean accent

Zara’s ads got banned in the UK, but the bigger question is being ignored

When a Pepsi ad promised a fighter jet, and someone tried to claim it

SuperGaming raises $15 million at $100 million valuation to fuel global expansion

PB Balaji’s balancing act at JLR begins amid Tariffs, EV delays and a China chill

IndusInd’s new face, old woes: Can Rajiv Anand deliver?

Blogger’s Park: AI is a business capability first & tech second

India’s biggest celebrity with $231.1m brand value isn’t Shah Rukh or Ranveer Singh

Dell, Apple iPhone and Titan are most desired brands: TRA report

Digital ads double in first half of 2025, Instagram tops with 63% share: Report

Trai seeks tighter checks on cable TV audit, distribution

HUL gives Sunsilk a holographic makeover to woo Gen Z

Advertising

‘Work at your wedding?’ — Shark Tank India mocks grind culture in season 5 promo

Scapia joins RCB as official partner, rolls out match-day bus and lounge access for fans

SportsBaazi rolls out “Ye Dil. Dimag. Data Ka Game Hai” campaign with Robin Uthappa during IPL 2025

Marketing

On the monetisation side, App Store Offer Codes have been expanded beyond subscriptions to include consumables and non-renewing purchases

Apple WWDC 25 Day 3: Smarter funnels, better design, and marketing that moves with the customer

Vedanta Aluminium sets 2030 targets as part of its decarbonisation roadmap

Brewing a storm in the coffee can: Can ready-to-drink coffee replicate the arc of energy drinks? Premium Story

Media

How movie marketing is becoming a blockbuster of its own

Meet Bela Bajaria, Netflix’s CCO and one of global entertainment’s most powerful women

“Animation is no longer just for kids…”: Sony YAY! expands into anime and merchandising, says Ambesh Tiwari

Gaming

Garena Free Fire MAX OB50 update released: How to download on Android, iPhone, new features and more

Garena Free Fire MAX OB50 update released: How to download on Android and iPhone, new features

Asus ROG Strix G16 (2025) laptop review: A gaming powerhouse

Meta tightens rules for real-money gaming advertisers

Digital Marketing

The collaboration between Havas Media Network India and KlugKlug propels them to the forefront of industry innovation, focusing on signals, data, and solutions

Havas Media Network India partners with KlugKlug to enhance influencer marketing

Spotify India assigns content marketing mandate to Supari Studios

BBH India wins the creative mandate for JAPFA, pan-Asian agri-food company

Martech

81% of Indian consumers prefer human-like AI interactions, reveals Zendesk report

The role of predictive analysis in adtech

92% of CX leaders agree that AI is changing everything about CX, reveals Zendesk report

Starting April 1, players will see WWE-themed elements in the game, including special environments, gameplay events, cosmetics, and Easter eggs celebrating WWE’s legacy

WWE Superstars enter Clash of Clans ahead of WrestleMania 41

The biggest names in WWE step into the world of Clash of Clans, bringing chaos, destruction, and championship energy to…

March 31, 2025 16:30 IST

The power of storytelling: From Nike’s ‘Make Every Yard Count’ to a global creative journey

When you tell good stories, it leads to better stories: VML’s Senthil Kumar

Speaking on ‘Split Second Storytelling’ at an Ad Club Madras event, the CCO reflected on the inspiring life story of…

Updated: March 31, 2025 13:38 IST

PhysicsWallah eyes Drishti IAS acquisition ahead of IPO

The potential acquisition comes as PhysicsWallah gears up for its IPO, signalling its intent to expand beyond engineering and medical…

March 31, 2025 13:07 IST

Ritu Mehta, Centre Director, Phoenix Mall of Asia & Sr. VP — Marketing, Phoenix Malls South

After hours Premium Story

From orchestrating grand events to designing immersive environments, my role is to craft moments that resonate with our audience.

March 31, 2025 10:55 IST

According to a Redseer report, India’s short-form video platforms generated revenues of $95-100 million in FY24.

Can JioHotstar take on YouTube and Instagram? Premium Story

Last week, JioHotstar announced that it had crossed 100 million paid subscribers, placing it well ahead of Amazon Prime Video…

March 31, 2025 09:55 IST

Rasna is mixing emotion with infra in its growth recipe Premium Story

Rasna bets on regional expansion, a thicker formula, and affordability to stay competitive in India’s evolving beverage market.

March 31, 2025 09:34 IST

I’m a big fan of Apple products, and my iPhone and MacBook are my go-to gadgets

BrandWagon Chai pe Charcha with Interia’s Umesh Kumar Premium Story

Umesh Kumar, CEO at Interia, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

March 29, 2025 12:27 IST

Page 72 of Brand Wagon

AI takes centre stage in advertising’s big reset Premium Story

Brewing a storm in the coffee can: Can ready-to-drink coffee replicate the arc of energy drinks? Premium Story

After hours Premium Story

Can JioHotstar take on YouTube and Instagram? Premium Story

Rasna is mixing emotion with infra in its growth recipe Premium Story

BrandWagon Chai pe Charcha with Interia’s Umesh Kumar Premium Story

Flipping the script: South stars are tilting the balance in influencer marketing Premium Story