Page 72 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Brand Wagon

How Bajaj Chetak’s spin on its legacy has enabled its comeback in the EV two-wheeler market Premium Story

Brand Wagon

‘That’s why the BCCI tied up with us,’ Apollo Tyres MD dismisses team India ‘Jersey Curse’

Starbucks clarifies policy after barista refuses to write Charlie Kirk’s name

Honasa banks on Derma Co, Dr Sheth’s to hit Rs 5,000 crore by 2030

Online Gaming Act to roll out from October 1: Ashwini Vaishnaw

Fast, local, addictive: Why microdramas are winning India’s non-metro screens

When rebranding goes wrong: Case studies from across the globe

RMZ unveils new brand identity

SOCIAL revamps menu with new categories in bid to broaden appeal

AI-led ad tools are helping small brands reduce reliance on big agencies

Sony announces KBC season 17 with new campaign on self-belief

Hurun’s under-30 entrepreneurs list features Perplexity’s Aravind Srinivas, Zepto co-founders shine on top: Key Highlights

27.7 million tune in to Criminal Justice, making it India’s most-watched OTT title

Master of nonchalance, Diwan Arun Nanda dies

BrandWagon Chai pe Charcha with Ugaoo’s Siddhant Bhalinge Premium Story

Havas brings global consultancy Gate One to India

Samay Raina and Anurag Kashyap’s condom ad goes viral for its unfiltered humour

What are ‘sin goods’ under GST? New rates for luxury goods explained

Advertising

When Vaseline discovered its petroleum jelly was at the centre of numerous viral hacks – from preventing hair dye stains to creating a soft-focus lens effect – it stepped in to test these hacks in its labs

A look at some campaigns that stood out at the Cannes Lions Festival of Creativity 2025

Bracing for tariff landfall: Ad budgets could tighten but local for global will prevail Premium Story

Pocket FM declares war on noise with ‘India, Kuch Acha Suno’

Marketing

77% of BFSI brands turn to influencers to build credibility: Report

Why Reliance is charging customers to try products—and why it’s smarter than it sounds

How Khadi led Vivek Sahni to Kama Ayurveda—and a Rs 1800 oil

Media

Govt frees up Doordarshan, AIR, PIB content for creators amid ANI copyright dispute

Indians flock to OTT and free dish services, Is Pay-TV losing the battle?

With 504M rural internet users by 2025, Indians highlights the new digital India

Gaming

GTA 6, Wolverine, Ghost of Yotei: Top 6 upcoming video games on consoles, PC we can’t wait

Nazara Technologies acquires UK-based Curve Games for Rs 247 cr to expand global gaming presence

Fortnite is now offline on every iPhone worldwide as Apple blocks game, Epic Games says

Digital Marketing

The collaboration between Havas Media Network India and KlugKlug propels them to the forefront of industry innovation, focusing on signals, data, and solutions

Havas Media Network India partners with KlugKlug to enhance influencer marketing

Spotify India assigns content marketing mandate to Supari Studios

BBH India wins the creative mandate for JAPFA, pan-Asian agri-food company

Martech

81% of Indian consumers prefer human-like AI interactions, reveals Zendesk report

The role of predictive analysis in adtech

92% of CX leaders agree that AI is changing everything about CX, reveals Zendesk report

Cadbury Dairy Milk India's campaign does more than promote a product; it sparks a conversation about everyday inclusivity.

Cadbury Dairy Milk’s new ad on language divide wins the internet—Here’s why

At its core, the advertisement is a lesson in inclusivity. The scene unfolds with a group of Hindi-speaking women chatting…

March 13, 2025 12:15 IST

Flipkart co-founder Binny Bansal unveils Opptra, a global expansion platform for consumer brands

Bansal, who played a key role in scaling Flipkart into one of the world’s leading e-commerce platforms before its acquisition…

March 13, 2025 09:57 IST

Samsung and Snapchat’s partnership brings a new way for users to celebrate the festival, blending technology with tradition.

Holi goes virtual: Samsung and Snapchat’s AR lens adds a splash of fun

Samsung and Snapchat bring an interactive Holi experience with an AI-powered AR Lens. Users can tilt their heads to select…

March 12, 2025 15:26 IST

Veteran actors Arbaaz Khan and Jackie Shroff also make appearances in the campaign, adding to the entertainment quotient.

Bollywood vs. Cricket! Aamir Khan, Ranbir Kapoor face off with IPL stars in Dream11’s new campaign

The promotional series, directed by filmmaker Nitesh Tiwari, will roll out across television and digital platforms during the IPL season.

March 12, 2025 15:22 IST

‘No structured creative evaluation tool exists—until now,’ says Aptech’s Sandip Weling on Creval

Creval, Aptech’s AI-powered creative evaluation tool, provides structured feedback for designers, animators, and digital artists. With Amazon Bedrock’s security, real-time…

March 12, 2025 13:01 IST

In the previous quarter (Q3 FY25), Nykaa recorded a sharp rise in profits, posting a 103% quarter-on-quarter increase to Rs 26.41 crore.

Falguni Nayar adds Nykaa Essentials to expand personal care business

As per the company’s regulatory filing, Nykaa Essentials has been incorporated with an authorised share capital of Rs 10 crore…

March 12, 2025 10:52 IST

One thing that made this campaign remarkable was that it served everyone

On the spot: Campaign showed small cars can have a big impact Premium Story

Rather than letting these iconic red and yellow cars end up in a junkyard, Little Tikes invited the families to…

March 12, 2025 08:52 IST

Blogger’s park: Indian car buyers are redefining premium mobility Premium Story

Luxury car preferences in India vary significantly based on geography.

March 12, 2025 08:28 IST

Streaming smackdown: Will WWE help Netflix widen base? Premium Story

From April, Netflix will stream WWE content with Hindi commentary in the country. The offering includes weekly episodes of RAW,…

March 12, 2025 08:16 IST

Despite the decline in subscribers, the industry is expected to partially offset losses through an increase in average revenue per user (ARPU), estimated to grow by 1-3% annually

CTV disrupts media consumption and advertising in India

Connected TV is transforming media consumption, advertising strategies, and employment dynamics in India, with AI playing a key role in…

Updated: March 24, 2025 21:37 IST

Bhatia will report to Rahul Joshi, MD & Group Editor-in-Chief, Network18.

Angad Bhatia steps in as CEO of Firstpost and Creator18

Before joining Network18, he served as CEO of India Lifestyle Network and led Brand & Marketing Growth at Mensa Brands.

Updated: March 11, 2025 12:14 IST

In a significant move aimed at ensuring safer gaming practices, the All India Gaming Federation (AIGF), the Federation of Indian Fantasy Sports (FIFS), and the E-Gaming Federation (EGF) have jointly signed a ‘Code of Ethics’ (CoE).

Indian gaming bodies join forces, set stricter standards for online gaming

From what is understood, the Code of Ethics is designed based on global best practices, with a focus on implementing…

March 11, 2025 09:58 IST

Nazara Technologies enters short-form video market, invests $250,000 in ReelSaga

ReelSaga, founded in 2024, aims to engage India’s mobile-first audience with bite-sized serialised video content

March 11, 2025 09:19 IST

Additionally, goSTOPS is in the process of securing debt partnerships to further bolster its expansion plans.

goSTOPS raises Rs 35 Crore in Series A Funding to expand hostel network

With this latest round of equity financing, the company aims to expand its accommodation capacity from 2,500 to 10,000 beds…

March 11, 2025 08:46 IST

The big idea: How a personal problem led to a solution for many Premium Story

The college friends were also using their weekends to build a crowdfunding platform. This passion side project, however, changed their…

March 11, 2025 08:15 IST