Indexed ad volumes per Channel on TV dropped 3% in H1,2024 compared to the same period of previous year, reveals TAM report
Billboards get a makeover! How interactive digital displays turning urban advertising into a game of real-time engagement
As e-sports continues to grow in users and business, is streaming a crucial aspect of the sport? Premium Story
From cricket fields to fitness floors! Preity G Zinta, Shubman Gill, Mark Sellar, and Deke Smith to launch DRIVE FITT, India’s 24/7 gym with a cricket twist
MasterChow raises $1.2 million in funding led by Anicut Capital MasterChow aims to utilise the funding to scale operations across the country, launch new product categories and strengthen its distribution… By BrandWagon OnlineMay 18, 2022 18:10 IST
D2C brand WOW Skin Science is raising primary capital from GIC The company had earlier raised Rs 375 crore from ChrysCapital in April 2021 By BrandWagon OnlineMay 18, 2022 17:45 IST
Mankind Pharma launches its OTT platform Docflix As per the company, the platform will have 20 different shows on varied subjects By BrandWagon OnlineMay 18, 2022 16:31 IST
ProcMart appoints Shashank Naharas as senior vice president, Asia Pacific Naharas has worked in various roles at organisations such as Patanjali Ayurved Limited, Pine Labs, Reliance Retail, ShopClues, Lactalis India,… By BrandWagon OnlineMay 18, 2022 16:20 IST
MoEngage launches a WhatsApp business integration for enterprises The company aims to allow enterprises to gather insights and run personalised WhatsApp campaigns By BrandWagon OnlineMay 18, 2022 16:08 IST
APAC has the lowest post-bid fraud rate: Report Globally, the number of fraud schemes uncovered increased by over 70% year-on-year from 2020 to 2021 By BrandWagon OnlineMay 18, 2022 15:40 IST
First Partners wins communications mandate for Games24x7 First Partners will be responsible for managing brand reputation for Games24x7 By BrandWagon OnlineMay 18, 2022 14:24 IST
Half of the films featured in global non-English top 10 are from India: Netflix This is a first for any country globally since the launch of the Global Top 10 in 2021, according to… By BrandWagon OnlineMay 18, 2022 12:58 IST
Lendingkart launches ‘business loans bole toh sirf Lendingkart’ campaign with Rajkumar Rao The campaign has been conceptualised by WPP’s Contract Advertising By BrandWagon OnlineMay 18, 2022 12:55 IST
Art-E Mediatech wins the digital mandate for Pidilite Industries Ltd The agency will be responsible for developing the digital platforms for brands and products such as Fevicol Design Ideas, Dr.… By BrandWagon OnlineMay 18, 2022 12:23 IST
Tata Consumer Products names Monica Jain as senior vice president and general manager, US business Jain comes with nearly two decades of experience, having joined Tata Consumer Products from Mars Wrigley By BrandWagon OnlineMay 18, 2022 12:23 IST
Kantar Marketplace adds Link AI for digital to its platform The addition of the solution to Kantar Marketplace, makes it easy for clients to test digital ads and to access… By BrandWagon OnlineMay 18, 2022 11:42 IST
Sony readies for metaverse revolution with cross-platform push Sony’s game, music and movie units contributed two-thirds of operating income in the year ended March, underscoring the group’s transformation… By ReutersUpdated: May 18, 2022 11:16 IST
Work That Speaks | Ad Reviews | 13 To 17 May 2022 Brands that cut through: Mahindra, P&G Shiksha, FNP, Oswal, PGI, Health Ok, Bournvita, JSW, Visa, Aquaguard, Amazon, postpe, Dream11, Bosch,… By GuestMay 18, 2022 09:31 IST
Elon Musk’s SpaceX is poised to become the most valuable US startup SpaceX has raised $337.4 million in December and $1.16 billion in equity financing last April, according to regulatory filings By ReutersMay 18, 2022 08:57 IST
DNEG enters into a multi-year visual effects agreement with Netflix The new agreement extends and expands on a previous agreement that the companies signed in September 2020 and creates a… By BrandWagon OnlineMay 17, 2022 19:34 IST
Gizmore ropes in cricketer Dinesh Karthik as its brand ambassador The campaign targets the health and fitness conscious youth as part of the “Swasth Bharat – FIT INDIA” mission By BrandWagon OnlineMay 17, 2022 19:05 IST
Gamerji launches its international operations in Middle-East As part of the operations, the company is hosting four games in Middle East and North Africa (MENA) currently By BrandWagon OnlineMay 17, 2022 18:54 IST
