41% of contact centre experts rank AI powered sentiment analysis as the top CX solution, reveals Kapture CX survey
Dentsu India launches fresher accelerator programme, aims to bridge the gap between talent and modern business demands
Dentsu’s Harsha Razdan on building CX capabilities and relaunching Dentsu Consult in India Premium Story
Head Digital Works aka A23 Games ends FY23 with gross revenue of Rs 1,100 crore; to maintain 50% profitability Premium Story
The Impact of Digital Advertising on the Buyer’s Behaviour When it comes to making purchasing judgments, modern consumers have become unusually good researchers. They are gaining greater insight and… Updated: November 4, 2022 18:17 IST
US consumers looking to trade down in their purchases: Report McKinsey and Company observed that 75% of consumers have reported trading down, which includes either shopping from a lower-priced retailer,… By BrandWagon OnlineOctober 29, 2022 18:13 IST
Nigeria will improve online gaming tax collection via UK platform The platform will “not only collect tax revenues at source, but also provide us with tax-reporting and monitoring tools in… By BloombergOctober 29, 2022 16:09 IST
Tick Tock: Maintaining relevance with an audience that gives you 30 seconds to build brand recall Short-form content is getting shorter each day. The new priority for brands is to stick with the trends, which currently… October 29, 2022 14:53 IST
Chai Pe Charcha with BrandWagon Weekends are the time to spend with family and create content. By Harshika TripathiOctober 29, 2022 12:12 IST
General Motors suspends advertising on Twitter after Tesla owner takes over GM is talking with Twitter to discuss how the platform will change and will stop advertising until it has a… By BloombergOctober 29, 2022 11:03 IST
How are brands leveraging sporting leagues for advertising and marketing? Businesses are keen to make a lasting impact, that ensures personalised marketing experiences based on the user’s past interactions with… October 29, 2022 09:55 IST
Disney+Hotstar launches ‘Follow On’ to give real-time accounts of the cricket matches Additionally, Follow On will provide stats, expert opinions, and insights, with analysis, graphics and visuals in Hindi by cricket commentators By BrandWagon OnlineOctober 28, 2022 17:13 IST
Havas Life Sorento appoints Sachin Talwalkar as its chief creative officer Talwalker will be responsible for bolstering the agency’s creativity and communications through Havas Life Sorento’s offering in health comm, the… By BrandWagon OnlineUpdated: October 28, 2022 16:33 IST
Gameskraft challenges the Rs 21,000 crore tax notice by the GST Intelligence As per the company statement, Rummy has been held to be a ‘game of skill’ by several high courts and… By BrandWagon OnlineOctober 28, 2022 15:40 IST
Miss Universe’s CEO to use brand’s popularity; will roll out merch across Asia The company currently earns almost all of its revenue through broadcasting rights. It will also offer other firms the right… By BloombergUpdated: October 31, 2022 10:17 IST
Saatchi & Saatchi Propagate names Jaspreet Oberoi as its vice president She will report to Charles Victor, chief operating officer (COO), Saatchi & Saatchi Propagate By BrandWagon OnlineOctober 28, 2022 12:50 IST
Tammy Henault appointed as the chief marketing officer of the NBA For her new appointment, the association stated that Henault will report to Mark Tatum, deputy commissioner and chief operating officer,… By BrandWagon OnlineOctober 28, 2022 12:19 IST
GoFloaters, hybrid workplace platform startup raises seed funding led by Loyal VC The fund raised will be used to strengthen GoFloaters’ hybrid workplace solution for teams By PTIOctober 28, 2022 11:18 IST
Open season Brands infiltrate web series as the format gains popularity By Akanksha NagarUpdated: October 28, 2022 10:28 IST
Work That Speaks: Clutter Cutters Top 10 September 2022 View the best brand work from the month. Brands that cut through: Ixigo, Rapido, HP, JK Cement, Center Fresh, PhonePe,… Updated: October 28, 2022 11:48 IST
Terry Smagh appointed as the senior vice president and general manager, Asia Pacific and Japan of Infor Smagh will be responsible for growing its business and driving customer success across key markets in the region, including Australia… By BrandWagon OnlineOctober 27, 2022 18:17 IST
Lenskart joins hands with MX Player to roll out a mini-series based on gaming The series aims to increase awareness about eyesight health and promote its glasses with anti-glare coating By BrandWagon OnlineOctober 27, 2022 17:42 IST
