Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Brand Wagon

Exclusive: ‘A planner would be the first person to thank AI for coming into his life’ Q&A with Aman Lakhani Premium Story

Brand Wagon

Zee Enters India's Sports Market with 8-Year FIFA Deal; Launches Unite8 Sports Portfolio to Air 2026 World Cup

Ready for kick-off Premium Story

AI is misrepresenting India’s most regulated financial brands Premium Story

Exclusive: ‘We are competition-aware, not competition-obsessed’ Q&A with Prabhjeet Singh, President Uber India Premium Story

‘Short-term volume softness often masks the underlying shift’: Abhishek Gupta, VP, customer development, Coca-Cola India & Southwest Asia Premium Story

Smoothing out the frizz Premium Story

Experience as currency Premium Story

Ad rates for IPL final wait for powerplay surge Premium Story

GoaFest not just a fest. It is advertising’s IPL Premium Story

Celebrity marketing: Aspiration through a new lens Premium Story

How they moved the needle Premium Story

Creativity & accountability get their day in the sun Premium Story

AI takes centre stage in advertising’s big reset Premium Story

The making of a political blockbuster Premium Story

‘Influencers are not custodians of a brand’: Nikhil Sharma, MD, Perfetti Van Melle India Premium Story

Beyond ‘Brand India’, India must create global brands: Prasoon Joshi Premium Story

From adtech to agentic AI: The invention of agentic AI is changing how marketing teams themselves are set up Premium Story

Bonding with the consumer Premium Story

Advertising

Why Gen Z rejects vague ads and demands specificity

Blogger’s Park: Rethinking video advertising Premium Story

‘Folding legacy agencies into new structures is a P&L game’: Snehasis Bose on Publicis’ transformation play Premium Story

Marketing

Rewriting the marketing playbook Premium Story

OFF/BEAT karta kya hai? Aman Gupta turns curiosity into a marketing campaign

A break from crisis

Media

A professional dual-monitor setup displaying technical analysis candlestick charts, MACD indicators, and moving averages for the Nifty Pharma and Metal indices on a financial trading desk.

Monday Watchlist: Nifty volatility persists as pharma and metal indices flash short-term reversal signals

‘Focus on brand building pays off during times of crisis’: Shekhar Banerjee, president, client solutions, WPP Media South Asia Premium Story

‘Multiple measurement currencies create chaos, need single source of truth’: Karthik Rao, CEO of Nielsen

Gaming

The exterior architectural facade of a luxury casino resort vessel illuminated with colorful neon lights docking at an offshore entertainment pier.

Delta Corp Bulk Deal: 21.45 lakh shares sold at Rs 66.81

Gaming levels up in India – market set to cross $9.2 billion before 2030

Tencent returns to India with Rs 10 crore gaming push

Digital Marketing

Agentic AI: Marketing’s new brain

Rs 10,000 crore in 100 days: GST jackpot for ad industry

Martech

As WWDC closes, the theme is unmistakable: personalization, not just for effectiveness—but for trust. Indian marketers have long walked a tightrope between scale and sensitivity.

All about privacy: Highlights from the finale of Apple WWDC 25

Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel

Apple WWDC 25 Day 3: Smarter funnels, better design, and marketing that moves with the customer

Satwiksairaj Rankireddy’s Viral Post and the Harsh Reality of India’s Badminton Economy

Playing against the wind Premium Story

Despite 145 million followers and consistent international medals, badminton accounts for only 2% of India’s sports spending.

May 11, 2026 05:30 IST

How Nescafé Dominates 50% of India’s Coffee Market

Brewing a growth story Premium Story

Affordable pricing, rurban expansion and premiumisation have made Nescafé a key business driver for Nestlé in India

Updated: May 11, 2026 11:19 IST

Why Brands are Choosing ‘Speed’ Over Outsourcing in the Always-On Era

Calling for a new pitch Premium Story

Experts say in-house agencies should consider redefining their value proposition, either by specialising or by collaborating with specialists

May 8, 2026 05:30 IST

The ‘non-expert’ podcaster Premium Story

Raj Shamani’s cultivated amateurishness – one who’s simply trying to figure things out— has struck a chord among young podcast…

May 6, 2026 05:14 IST

‘Co-creation is an important focus area for us,’ says Helena Kuylenstierna, Director, H&M India

Helena Kuylenstierna, director, H&M India, talks about what its new initiatives mean for Gen Z and the brand’s growth plans…

Updated: May 1, 2026 07:14 IST

‘Cinema advertising is back to pre-Covid levels’ Q&A with Sanjeev Kumar Bijli, executive director, PVR INOX

Executive director of PVR INOX, tells what the success of Dhurandhar 2 means for the company and the industry at…

April 30, 2026 05:00 IST

In search of relevance Premium Story

Vespa has built a niche, but it needs to move away from being a premium ‘foreign product’ to an aspirational…

April 29, 2026 05:34 IST

How agentic AI is speeding up customer service Premium Story

Agentic AI is reshaping customer service by enabling proactive issue resolution and reducing the need for customer-initiated support interactions.

Updated: April 29, 2026 06:26 IST

How AI is Flattening Agency Hierarchies and Reshaping Indian Media Planning

Planning it differently Premium Story

The traditional media buying-selling model — built on manual negotiation and personal relationships — is being challenged by AI

April 24, 2026 05:30 IST

Recruitment advertising at a crossroads

Shift in behaviour has pushed recruitment advertising to borrow heavily from consumer advertising.

April 23, 2026 05:36 IST

Coping with bad optics: Lenskart’s handling of social media backlash offers key lessons in crisis management Premium Story

Lenskart’s grooming policy controversy highlights how delayed, defensive responses can escalate brand crises and even impact market value.

April 22, 2026 05:17 IST

After hours with Hemant Jain, Joint Managing Director, Kewal Kiran Clothing Limited

Hemant Jain, Joint Managing Director of Kewal Kiran Clothing Limited (KKCL), shares insights into his leadership style, daily routine, and…

April 20, 2026 05:30 IST

Battle for attention: How brands are working to avoid traditional ‘skippable’ ad breaks

Brands are working with OTT platforms and developers to embed themselves into the content and avoid the traditional “skippable” ad…

Updated: April 20, 2026 14:36 IST

On a new pitch Premium Story

Emami plans to scale AloFruit into a Rs 500 cr brand over the next five years

Updated: April 20, 2026 17:50 IST

Stepping out of the comfort zone Premium Story

Glucon-D’s recharge push hinges on balancing its legacy strengths with sharper pricing to stay competitive.

April 15, 2026 05:21 IST

Blogger’s park: The rise of real-time logistics Premium Story

Speed, real-time communication, and delivery reliability have become the true benchmarks of brand quality.

April 15, 2026 05:10 IST

The JioHotstar Monopoly: How the Reliance-Disney Merger is Redefining the Economics of Indian Cricket

One man show on the cricket pitch Premium Story

The dominance of JioHotstar in the cricket broadcasting space will likely continue given the rising costs, say experts

April 13, 2026 05:30 IST

After hours with Neil Sonawala, Managing Director, Zen Diamond India Premium Story

Explore the leadership philosophy of Zen Diamond’s Managing Director, where craftsmanship meets consistency.

April 13, 2026 05:30 IST

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