Star Sports, official television broadcaster of the Indian Premier League, has unveiled its next promo, ‘Har Ghar Banega Stadium’ featuring cricketer Virat Kohli ahead of TATA IPL 2023.
The film brings to life the IPL fan cohort called “Shor Squad” who feel that IPL is best enjoyed with grandeur. They truly live the maxim of ‘More the fans, more the Shor, thus more the excitement’.
The promo, created and conceptualized by TILT, highlights the experience and the thrill of watching IPL along with friends and family. Kohli invites fans to watch the marquee tournament on TV along with friends and family, transforming every house into a stadium.
Sanjog Gupta, head- Sports, Disney Star said, “Fans love watching sports because of how immersive, emotional, and communal the experience is. Star Sports’ brand of storytelling focuses on building compelling narratives, bringing fans closer to the heroes, and elevating micro-moments of awesomeness. This, complemented by the ease of access, virtues of viewing on the big screen, and introduction of new features on TV, make Star Sports the most preferred destination for IPL 2023.”
Speaking about the promo film, Virat Kohli said “The Star Sports ‘Shor On, Game On’ campaign captures the essence of what makes the TATA IPL so special – the passion, the energy, and the sheer joy of fans watching the game together with friends and families. The campaign encourages fans to be loud and proud as they cheer for their favourite teams, creating an atmosphere that is electric, filled with excitement, and where the passion for the game shines through.”
The company will further unveil more films featuring cricketers like Rohit Sharma, Shreyas Iyer, Hardik Pandya, and Ravindra Jadeja along with winners of #FanBanegaStar contest leading to the start of the mega tournament.
TATA IPL 2023 will kickstart on 31st March 2023, with a match between Gujarat Titans and Chennai Super Kings