Sebamed, a German skincare brand marketed in India by USV Pvt. Ltd., has launched a new campaign titled ‘Project Skin Deep.’ From what is understood, the initiative focuses on exploring the science beneath the surface of the skin, offering a microscopic view of healthy skin before and after using Sebamed’s products. The campaign presents detailed images of the skin’s layers to emphasise the role of pH-balanced formulations in maintaining and improving skin health, the company added.
“Too often, skincare campaigns focus solely on immediate visible results. At Sebamed, we believe true beauty stems from healthy skin – inside and out. This campaign empowers consumers with the knowledge that long-term skin health is the foundation of lasting beauty. ‘Project Skin Deep’ underscores our unwavering commitment to science-backed skincare and informed choices.” Karan Goel, marketing head, Sebamed India (USV Pvt. Ltd.), said.
The campaign, created in partnership with Leo Burnett, spans multiple platforms including digital media and billboards. The company claims that it aims to engage consumers with a science-driven narrative, showcasing the impact of skincare products at a foundational level.
“With ‘Project Skin Deep’ we took the bold step of doing an actual biopsy of a skin cell before and after using Sebamed products and then went on to integrate it into the visual narrative of the campaign. Each image is a glimpse into how beautiful, complex yet intriguing each skin cell is and the profound impact of Sebamed. At Burnett we believe in the power of authenticity in storytelling and this campaign is the best example of integrating science, design, technology and creativity.” Sachin Kamble, co. chief creative officer, Leo Burnett – South Asia, commented.
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