Revlon announces it has roped in actress Madelyn Cline as the new global brand ambassador, joining the ranks of Ashley Graham and Megan Thee Stallion as the latest face of the beauty brand.
“At Revlon, we strive to create a more liberated beauty that embodies independence, confidence, and inspiration. Whether it’s through her on-screen roles or in her everyday life, Madelyn personifies our mission of living boldly in everything she does. Her confidence and focus on self-love make her an incredible role model for young adults,” Martine Williamson, chief marketing officer, Revlon, said.
The 26-year-old is known for her roles as ‘Sarah Cameron’ on Netflix’s hit series Outer Banks and as ‘Whiskey’ in Glass Onion: A Knives Out Mystery. She has a social media reach of 25 million across platforms.
“Madelyn Cline’s association with Revlon marks a milestone for us. Her embodiment of confidence and self-expression perfectly aligns with our brand ethos. As we expand our global family, Madelyn’s influence will inspire people in India and around the world to embrace their unique beauty confidently,” Meghna Modi, executive director and head, Revlon India and sub-continent, said.
As a global brand ambassador, Madelyn will be the face of the Revlon brand and products, and featured across the marketing mix including on in-store displays, at retailer events, and in global campaigns.
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