IN10 Media Network announces an addition to its expanding portfolio – Let’s Get LOUDER, a music business endeavour. With a commitment to fostering creativity and nurturing talent, the music business vertical aims to serve as a platform for both emerging and established artists from India and beyond. IN10 Media Network aims to redefine the music landscape and invest in assorted music offerings from various regions of the country and world to engage with a large audience.

“Recent events have further solidified the notion that music is language agonistic and aided by cutting-edge technology can traverse the globe. This is an opportune moment to create and experiment, and one of our primary aims is to reach out to the young and global listeners. IN10 Media is a dynamic and youthful network, and I am happy to collaborate in establishing its music arm – Let’s Get LOUDER. As a platform, it shall welcome both emerging and established artists to deliver high-quality musical experiences to audiences,” Rajitta Hemwaani, COO, Let’s Get LOUDER, said.

The immediate music line-up consists of 10 singles under the IP of ‘Made in India’, with music from across the country focusing on regional beats. Popular artists like Nikhita Gandhi, Shlipa Rao, Harshdeep Kaur, Sreerama Chandra (SRC), Ankit Tiwari and others have collaborated with regional artists/folk singers to create foot-tapping fusion songs.

“With our platform and expertise, we are committed to amplifying their music on a global scale. Our collective aim is to resonate with music enthusiasts across the world,” Vinay Guwalani, director – label and artist solutions, Believe India said.

The music vertical is set to curate an array of musical genres, catering to various tastes and preferences and aims to captivate audiences with diverse catalogue of releases.

The vertical is also working with contemporary artists like Indian Idol winner Salman Ali, Punjabi Hip-Hopper Thoda Bai PiPi, Rapper LOC and many others to launch singles.

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