GlaxoSmithKline (GSK) Pharmaceuticals limited, today announced the launch of their latest digital campaign, “Faisla Sahi, Zindagi Sahi”, with actress Kareena Kapoor Khan.
Through this campaign, GSK calls on parents to comply with the vaccination card for their children as recommended by their pediatrician, not only through infancy, but also 1 year and beyond. In the digital films, Kareena talks about the ‘moments’ a child may miss because of ‘missed vaccination’.
Speaking on the launch, Dr. Rashmi Hegde, executive vice president- medical affairs, GlaxoSmithKline Pharmaceuticals
The campaign attempts to bust some myths around vaccine hesitancy that are prevalent amongst parents which are driven by misinformation, negative beliefs, and safety concerns around immunisation. It also appeals to parents to log on to the website MyVaccinationHub.co.in which provides information on vaccination in 12 languages; and has a ‘digital vaccination tracker’ with timely reminders for parents to keep track of their children’s vaccination. The campaign will run across multiple media formats including digital videos on YouTube, MyVaccinationHub.in, and at pediatricians’ clinics across the country.