GO DESi announces its presence in over 15,000 stores across Karnataka, alongside nationwide availability online and in 20 kiosk stores spread across Bangalore.
GO DESi launched a campaign for its product, DESi Popz. The campaign’s central theme, ‘Sakkath Desi, Sakkath Chatpata,’ encapsulates the essence of the desi spirit, highlighting the quirks that make India and Indians exceptional. The campaign found a receptive audience across all age groups.
GO DESi launched the campaign on multiple marketing channels, including television broadcasts on Colours Kannada, Zee OTT, and cinemas. Complementing these efforts were digital promotions and below-the-line (BTL) activities such as outdoor hoardings strategically placed across Karnataka. GO DESi has implemented an interactive hoarding in Mangalore.
“We embarked on this journey with modest beginnings, and witnessing our labour of love find a place in people’s hearts is truly heartening. We are eager to continue innovating and delivering more unforgettable desi delights,” Vinay Kothari, founder, GO DESi, said.
This Diwali, the brand has crafted a gifting experience under the theme ‘This Diwali full in DESi,’ urging consumers to break away from the ordinary and explore gift options beyond dry fruits and chocolates.
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