Glance, a smart lock screen platforms, has teamed up with Bollywood actor Babil Khan for their latest #YehSmartHaiBoss campaign. As per the company, the campaign is geared towards encouraging the adoption of the platform.
Additionally, the collaboration between Glance and Babil Khan addresses the issue of information overload in a light-hearted manner, showcasing a solution that frees users from the exhausting cycle of searching for information, downloading multiple apps, and constantly unlocking their smartphones.
Talking about the campaign, Bikash Chowdhury, chief marketing officer, Glance, said, “We are delighted to have Babil Khan on board for our #YehSmartHaiBoss campaign. His relatability and charm resonate with our audience, making him the perfect choice for this campaign. At Glance, we strive to enhance user experience by providing relevant content right on the lock screen, eliminating the need for constant searching and unlocking. We believe that this campaign, coupled with Babil and his mother’s humorous banter, will further our mission of simplifying technology for users across all generations.”
In the videos, Babil Khan and his mother, Sutapa Sikdar highlights the smart lock screen as an intelligent platform that caters to all generations and enhances the user experience by providing everything directly on the lock screen, eliminating any need for tedious searches and clicks.
Moreover, Khan portrays a tech-savvy gen-Z individual who appreciates the smart features and benefits. Along with his mother, he shares the enthusiasm for features, including personalised content, news and sports updates, gaming, and shopping, all accessible without having to unlock the smartphone.
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