Dabur Herb’l Charcoal Toothpaste has launched its first-ever ad in India. As per the company, this ad has been conceptualised by Ogilvy and tells about the new-age, unconventional way of getting sparkling white teeth using black toothpaste.
Charcoal toothpaste is a new addition to the already existing range of Dabur Herb’l toothpaste in the Indian market.
The ad specifically targets the millennials and Gen Z and highlights the importance of activated charcoal for oral health.
The company believes that this activated charcoal toothpaste will be a breakthrough for the brand in the journey of catering to the oral care needs of its consumers across the country.
Binit Kumar, category head – Oral Care, Dabur India
Ritu Sharda, chief creative officer, Ogilvy India (North) added, “The legacy of Dabur is celebrated across the country and this campaign for Dabur Herb’l Charcoal Toothpaste is a testament to the progressive nature of the brand. The new #BlackForWhite concept challenges the conventional approach to advertise a toothpaste. The aim was to disrupt the stereotype and make a black toothpaste the new normal for youngsters.”