Bharti AXA Life Insurance partners with MoEngage to transform its customer engagement initiatives. The partnership will enable Bharti AXA Life to become a frontrunner in the life insurance industry concerning how they engage with their customers and offer delightful experiences at scale.
After adopting MoEngage’s insights-led engagement platform, Bharti AXA Life successfully streamlined the communications flowing through channels like WhatsApp, emails, and SMSes, while optimising the frequency of these for more effective engagement.
“We were looking for a platform to unify all these siloed channels and leverage segmentation to engage with our customers in the right manner. MoEngage’s powerful CEP has stepped in as the answer to all these challenges. We can now orchestrate bespoke customer journeys using Flows (by MoEngage) and engage with customers across channels like SMS and WhatsApp, resulting in enhanced customer satisfaction. Another remarkable thing about this partnership is that it has significantly reduced our time to go live with campaigns. We are excited for what’s to come and aim to set an example of what meaningful customer engagement looks like in the industry,” Pankaj Gupta, chief technology officer, Bharti AXA Life, said.
MoEngage will handle all engagement initiatives related to new business implementation for Bharti AXA Life to bring globally first features to the brand’s app and eventually boost revenue.
“Silos is the bane of successful customer engagement. By unifying their communication efforts to go through one source (i.e., MoEngage), Bharti AXA Life is on the path towards providing experiences that make their customers feel valued. We are excited to work with such a reputable brand and aim to help them make waves in the insurance industry,” Yash Reddy, chief revenue officer, MoEngage, said.
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