Astral Limited, has announced its latest campaign “Pipes Chuno to Astral Chuno”, which combines entertainment with informative content to raise awareness about prevalent practices that pose challenges for end consumers and plumbers.
The film aims to educate and inspire change in how people purchase pipes and fittings and stir conversation amongst the end consumers in this low-involvement category.
According to the company, the film will be promoted on the company’s website and social media platforms.
The ad film portrays three different pipe leakage situations in a fun way. The first situation features a couple watching television in their living room, the second situation is about a mother doing dishes in the kitchen and the third is an employee in his parking space. All three face leakage problems due to poor quality and bad fittings of the pipes and blame their plumber for the same. The ad film further highlights the perfect balance of resin and filler used in Astral
Commenting on the launch of the campaign, Kairav Engineer, VP business development, Astral Limited, said, “Our objective is to increase the involvement of all stakeholders to build preference for good quality pipes while the purchase decision is made. The film aims to build awareness about benefits of high-quality pipes and fittings and how it ensures the safety and reliability of plumbing systems.”