Archana Anand, who played a key role in the launch and global expansion of ZEE5, has announced her departure from the platform. As the chief business officer of ZEE5 Global, Anand led the charge in establishing the platform as the largest destination for South Asian entertainment worldwide, a significant achievement during her tenure.
Anand was instrumental in not only launching ZEE5 in India but also expanding its footprint internationally, bringing South Asian content to millions of viewers across the globe. Under her leadership, ZEE5 grew into a robust platform offering a diverse array of entertainment in multiple languages.
“After an incredible decade at Zee filled with many memorable milestones including launching ZEE5 in India and taking it to leadership in the international markets, it’s time to move on! It’s been such a fun ride and alongside some of the brightest and smartest people and across the Globe. As I sign off, I’d like to thank the management, our wonderful partners, and my amazing teams over the years who always stepped up with incredible spirit and heart. It has been an absolute honour to work alongside them as we built out ZEE5 into the global brand it is today. ZEE5 will always hold a very special place in my heart, and I sign off prouder and happier than I could possibly convey. For now, onto some long pending and fun adventures as I relocate and recalibrate!”Archana Anand, chief business officer, ZEE5 Global, said.
After nearly a decade of accomplishments, Anand has decided to step down to focus on personal goals. Her departure marks the end of a significant era for ZEE5, but she leaves behind a legacy of success in the OTT space.