The Job
On most mornings, my day begins early. Not with noise or urgency, but with intent. I’m building something that demands patience: an institution designed to create meaningful, scalable, and profitable brands from India for the world. That’s what BRND.ME is really about. Not acquisition as an end goal, but architecture. Systems. Repeatability. My role isn’t to sit above the organisation, but within it. I spend my time alongside brand teams, working through product strategy, technology differentiation, and the operating rhythms that allow businesses to compound value over time. I don’t think of myself as a boss. I think of myself as an enabler. The real work is helping teams solve genuine consumer problems.
The Weekdays
Weekdays are structured and purposeful. I spend a lot of time with brand leaders looking at product-market fit, unit economics, and P&L health. I often take calls while walking, fitting movement into meetings. It’s a small habit, but it keeps my mind clear and momentum steady. Staying close to the consumer matters to me. Data and patterns help, but so does asking the harder question: Will what we’re building today still matter globally tomorrow?
The Weekend
Weekends are deliberate pauses. A shift from execution to exploration. Long walks. Reading. Wine, both as a collection and to slow down. Time with family anchors everything else. I often meet founders, investors, or old colleagues in unstructured, unhurried settings.
The Toys
I’m selective about tools. I like things that are simple and high-utility. My iPhone is my command center – communication, reading, dashboards, all in one place. I use a smart ring to track sleep and recovery because building at scale demands stamina. I keep constant company with my Kindle, especially on flights or quiet evenings.
The Logos
Logos, too, tell stories. I’ve always admired Apple and Amul, icons that are instantly recognisable yet emotionally rich. When we designed BRND.ME’s identity, we wanted that same clarity. BRND stands for “brand.” The dot signals a digital-first mindset. ME places the consumer at the center. The “M” subtly nods to our earlier Mensa identity, bridging continuity with reinvention.