Mercedes-Benz Financial Services India (MBFSI), the non-banking financial company (NBFC) arm of Mercedes-Benz India, has achieved a loan book milestone of ₹15,000 crore. This represents a 30.43% year-on-year growth from the ₹11,500 crore mark the company reached last year.
Luxury Tailbeat
The Mercedes NBFC has benefited from the luxury carmaker’s record sales in 2025, with the company selling 19,007 vehicles, marking its best-ever year in terms of revenue. Approximately 25% of these sales came from high-end vehicles, that includes the Maybach models, the G-Class and GLS SUV and the EQS electric SUV 62% from the core segment, which includes models like the E-Class and the GLE, and 13% from the entry segment, that has the GLA, the EQA and the EQB SUVs.
Brendon Sissing, who previously served as CEO and Managing Director of Mercedes-Benz Financial Services and is currently the Vice President of Sales and Marketing, stated that MBFSI now holds a 50% share of the Mercedes-Benz car financing market. The success of the Mercedes-Benz cars reflects on the financing arm’s performance. A key factor contributing to this growth has been the guaranteed buyback option for Mercedes-Benz cars, Sissing said. The leasing programmes have also been growing and now account for 20% of the business.
To enhance the buying experience for customers this year, Mercedes-Benz is integrating its financial services within its core app, allowing customers to secure financing in just three clicks and providing a unified interface.
Strategic Pivot
Mercedes-Benz Financial Services was formerly known as Daimler Financial Services India and originally financed both cars and trucks. In 2021, the company decided to separate its truck and car financing operations to better focus on its dedicated car financing business. The car financing operations were moved from Daimler Financial Services in Chennai to a dedicated NBFC established in Pune, to be closer to the parent car manufacturer and cater to the specific needs of luxury buyers. The loan book in 2022 amounted to ₹6,000 crore, including truck financing. The laser focus on car financing intensified in October 2022.
MBFSI is a wholly owned subsidiary of Mercedes-Benz Mobility AG, recognised as a Non-Deposit Accepting – Systemically Important NBFC, offering vehicle financing and leasing, as well as dealership-related financial services.