Business

From WWII Roots to ₹1,000 Crore Brand: How Godrej’s Cinthol Is Expanding Beyond the Soap Bar

Cinthol: Soap to skin care Premium Story

The Godrej brand is betting on body washes and adjacent categories as it looks beyond its traditional franchise.

Beyond the Silver Screen: How Bollywood Stars Are Building Digital Empires on Social Media

From real to reel Premium Story

Content creation has become a strong equity builder for celebrities, taking their influence well beyond the big screen

Ken Sekhar, marketing head, POCO India

After Hours with Ken Sekhar Premium Story

The Marketing Head of POCO India shares a glimpse into balancing fast-paced smartphone marketing campaigns with carpool focus groups, coffee…