
Through multi-channel marketing, marketers will be able to fetch more data such as how a customer behaves on different platforms
According to market research firm Interpret, 56 percent of 1,500 console and PC gamers are interested in earning nonfungible tokens…
The industry needs convergence of the various existing pockets for a consolidated ecommerce marketing model to emerge
Brands that cut through: upGrad, Licious, Tanishq, Savlon, Unacademy, Mylo, Panasonic, Maggi, Fresh To Home, Heinz, Ozone, Medimix, Zepto, Britannia,…
Sports and entertainment spend will propel the Non-Fungible Tokens market in India
More than adverts, videos are great content assets
Affiliate marketing is a significant form to drive and scale sales and generate lucrative online revenue
The success of local projects such as blockchain scalability platform Polygon and smart wallet Instadapp have both caught the eye…
Tata Neu as a concept might actually work. But the Tata Group needs to keep a few things in mind
In support of consumer demands and behaviour, the electronics companies are building and churning out more advanced technology features and…
The government shall consider carving out a separate rule specifically for skill based games where the GST rate applies only…
Brands that cut through: Uber, CarDekho, Swiggy, Olx, Myntra, PhonePe, McDonald’s, Bajaj Fans, Dabur Honey, KFC, Vivo, Dainik Bhaskar, Times…
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