Writer’s Alley
How businesses are relooking at marketing in the new normal
With the pandemic becoming a part of our life for the long run, marketers are rethinking conventional medium while preparing for the new normal
What role can a brand play during a global crisis of pandemic nature
Brands have globally volunteered their contributions to either promote the prophylactic actions that can help decelerate the spread of the virus or pulled in their assets to augment the coping mechani
How Covid-19 has redefined modern marketing
The modern marketing is a constant evolving formula which is backed by bright minds and smart technology
How virtual events have become an indispensable medium to interact with the audience amidst the lockdown
Virtual is the new playground, and for the near future the only playground accessible to all of us
Facebook advertising boycott: Will this wind blow towards the east?
The big bulls like Coca Cola, Verizon, Ben & Jerry’s, Unilever, Honda, and other advertisers have boycotted their advertising spends on Facebook
Unlocking Marketing: The new 4P’s in the post-covid era
Companies will have to reboot business and each business will have to think like a start-up to catch up this year
Manish Sinha on the rising demand for media services and solutions
For the media industry, the pandemic has created both opportunities and challenges as millions of people remain home-bound
The agency model of the future: How the coronavirus pandemic has forever impacted the way agencies do business
Creative collaboration is what will enable agencies to remain competitive in the long-run
How brands can cash in on Augmented Reality in a digitally-driven world
Consumers can make a more informed decision by seeing how a particular product will look in their surroundings through AR elements
Five simple hacks for brand acceptance in changing times
Building recognition that attracts and a bond that retains the consumer is key
How to ensure smart usage of digital marketing during COVID-19
Brands’ messaging should be motivated by a genuine desire to improve their customers’ life in order to be heard
Why brands must seize the influencer marketing opportunity now
While brands have reduced ad spends, those that are able to sustain during these times are turning to influencer marketing
How ad and marketing spends is geared to shift online post covid crisis
Brands are cautiously but progressively starting to confide in marketing again and agencies are seen preparing for ideas and media plans for this new quarter
Why digital transformation strategy for education sector needs a continuity plan
The education sector has already been witnessing high growth and adoption in online education technology, with their digital transformation being accelerated by COVID
Position of regional cinema in the post-covid world
Viewers have started enjoying regional cinemas as they get value for money by the crisp content delivered by great actors and great scripts
How modern retail should respond to Covid-19
Newly introduced industry-standard queuing systems and increased store cleaning regimes can’t be considered as unique selling points
How Mascots can act as a brand booster
Having a mascot is not just an artistic choice but a compelling branding element
How independent agencies can make the best of trying times
While empathy holds utmost importance, businesses must also focus on collections and cost-saving to ride safely through uncertainty
Advancement in online gaming trends from lockdown 1.0 to lockdown 5.0
During coronavirus pandemic, every major e-sports portal reported a surge of 80-100% of users
How businesses can ensure maximum output during lockdown
From evolution to empathy, key strategies which will help in driving effective output for clients
How health-tech companies can remain relevant in these times
The online fitness business model in India which is still in its nascent stage needs to be developed both in terms of tech and content
How radio is building a human connect in the times of Covid-19
Amidst the lockdown, radio listenership rose significantly due to an emotional connection being established between the RJs and listeners.
Decoding the way ahead for the consumer electronics category from an online commerce perspective
According to Amazon, dishwashers sold 31 times more than pre-Covid-19 levels and robotic vacuums sold 33 times more compared to before the lockdown.
How to become Vocal for your Local brand
Branding is an integral part of taking your business from the local level to the global market
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