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NGOs have the least mind space when it comes to the recall of their brands.

The science of branding in the social development sector

The value of a good script is well understood by insiders as well as viewers

‘Content is the core of films, so why are the content makers shying away from the spotlight?’

In big content-driven films which are known by the name of the directors like, ‘Sanjay Leela Bhansali film’ or a…

November 26, 2022 3:59 pm

The common factor among all the above ads is what I would like to call the “BoP syndrome” – the unquestioned belief that people at the condescendingly termed “bottom of the pyramid”

Next Diwali, Let’s Avoid the Condescension of Doing Good?

When two groups are present in an ad, one privileged and the other underprivileged, there arises the question of how…

November 26, 2022 12:02 pm

Work That Speaks | Ad Reviews | 18 To 24 Nov 2022

Brands that cut through: Byju’s, ICICI Bank, Hindware, Vivo, Get-A-Whey, Damensch, Sports18, Nourish, Reliance Trends.

November 25, 2022 9:33 am

The economic downturn is also an awakener that you must adapt to fluctuations in the finance sector only to perform better.

9 ways to improve marketing during recession

The mere mention of recession can uproot the state of equilibrium in one’s mind. But, the economic downturn is also…

November 22, 2022 8:29 am

The online skill gaming industry houses India’s elite group of profitable unicorns and assumes the role of a large job provider and creator

India’s online skill gaming sector is about to level up

The idea is to evolve into a mature and safe regulated market similar to the UK, where users are protected,…

Updated: November 20, 2022 6:05 pm

While the radio industry was gently moving towards integrating digital technologies, the pandemic provided a much-required fillip to the industry to delve into offering digital solutions

Radio leveraging influencer marketing and AI to reach consumers

Audiences have become avid social media users which have compelled advertisers and marketers to develop digital brand campaigns to target…

Updated: November 20, 2022 10:10 am

Online skill gaming stands protected by the Supreme Court of India as a legitimate business activity

Central regulation of online gaming: Imperative for the industry to grow

Where the collaboration between ministries becomes even more imperative is strategising together for umbrella legislation to govern multiple facets of…

Updated: November 20, 2022 10:15 am

Brands that understand and respond to the needs of their customers as individuals and offer them something unique at the right time and place have been winning this year

Top martech trends every brand needs to know

It will be critical for businesses to adapt to the challenges of measuring and reacting to changes in consumer behaviour…

Updated: November 20, 2022 10:15 am

Artificial intelligence has positively impacted how businesses handle consumer communications and marketing operations

Transformation of digital marketing due to AI

People frequently use social media, making it feasible to estimate their desires accurately, and AI plays a crucial role in…

Updated: November 6, 2022 5:00 pm

India had 70-80 million paid subscribers of over-the-top (OTT) platforms at the end of 2021, up from 14 million in 2018 and just 0.5 million in 2014-15.

How different CTV advertising strategies can help in the reach of a brand

To target the right consumer is to find demand-side platforms (DSPs) to specifically target an audience segment across multiple platforms.

November 6, 2022 10:00 am

The advertising industry is going through enormous changes as upend consumer habits and where and how marketers reach people

The Content Traction & Evolution : A Tech-Integrated Advertising Sector

With digitalisation having taken over even on our mobiles, channels such as print media and radio are lowering their engagement…

November 5, 2022 1:00 pm

Industry stats too say that, in India, consumers daily spend nearly 7 hours online due to their dependency on mobile which will increase more in upcoming years.

What is the Future of Mobile Marketing

While watching TV, people tend to scroll their mobile devices as they timely get notified about different updates and are…

Updated: November 5, 2022 10:15 am

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