Writer’s Alley
Ashish Sinha of Epsilon on marketing trends in 2020
From artificial intelligence to video marketing, voice, among others, will be some of the important areas
From slow demand to rising discount, how 2020 will pan out for retailers
Devangshu Dutta talks about how 2020 could see retailers get inventive to drive footfall and sales
How to drive and retain customer loyalty
From customer experience to data-driven engagement, brands need to up their game to retain the loyalty of their customers
Marketing trends to look out for in 2020
A marketer's guideline to reach and interact with today's savvy consumers by Tom Libretto, CMO, Pegasystems
How e-commerce sites need to keep elevating customer experience
With online shopping platform gaining stronghold for its convenience, it’s imperative for e-commerce sites to provide an accessible experience to its customers
Almitra Karnik of Clevertap on how demand for online video is expected to surge in 2020
In India, 75% of internet users rely heavily on short video formats that are powered by apps like Bigo, Like and TikTok, according to CIO
Why user experience (UX) is important to branding
In a competitive corporate environment, a product or service needs to be exceptional and holistically presented, while at the same time the overall experience of the brand must be gratifying and enjoy
The Future of Online Luxury Retail is here – Are we happy to accept it?
With consumers shifting to online platform from offline to shop, luxury brands face a challenge as exclusivity, rarity and customer experience comes to an end
Dharika Merchant on how brands have married analytics with influencer marketing
Various influencer marketing KPIs (key performance indicators) serve as essential indicators of success, depending on the overall campaign strategy
A marketers guide to navigate through the slowdown
Ramakant Khandelwal enlists how the company’s survival actions may be damaging its brand
How retailers are using brand currencies to drive transaction and loyalty
Brand currencies such as loyalty points or e-gift vouchers can be considered as an advance sale or a pre-sale, without the customer even being in the brand’s catchment area
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Budget 2020
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- Budget 2020: Check your facts, Nirmala Sitharaman to those questioning her absence in pre-budget meet with PM Modi
- Budget 2020: PMO tells FM Nirmala Sitharaman not to set over ambitious targets
- Budget 2020: Easier OTP-based instant registration, higher investment, disbursal limits expected
- Budget 2020: No tax on SCSS! Full rebate on Senior Citizens Savings Scheme - SBI Research proposal
- Budget 2020: Housing finance sector wants FM Nirmala Sitharaman to consider these 8 demands
- Budget 2020: This would fuel the real estate growth story in 2020
- Budget 2020: How reduction in income tax, removal of LTCG could benefit equity investors
- Budget 2020: Rising inflation, mounting fiscal deficit; what govt can do in coming budget
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