Writer’s Alley
How D2C beauty brands can benefit during the pandemic
A startup entering an established industry has the advantage of drawing from pre-existing learnings
Work That Speaks | Top 10 Ads Video Countdown July 2021
View the best brand campaigns from the month. Featuring Tanishq, Zee5, Lenovo, JSW, DisneyPlus Hotstar, Zivame, Tata Tea, KFC, Domino's, Byju's, Cadbury, ICICI Bank, Spotify, Skype, Tata Mutual Fund
How automated technology is brewing the digital marketing sector
The automation software is designed deliberately to help businesses streamline their workflows and monitor the progress of the tasks
How influencer marketing is casting a large shadow on digital marketing strategies for Indian brands
78% of marketing leaders took to influencer marketing in 2020 with about 13% of them engaging in influencer activity for the first-time last year
How are offline retailers fighting the pandemic with digitisation
With the combination of both online and in-store shopping, upgraded and altered for complete customer experience across numerous channels, organisations can develop multifold
How covid-19 ushered the ‘Golden Era’ for India’s esports sector
Apart from PUBG’s success story, India’s esports sector has been fuelled off late by other key factors such as low-cost data, smartphone and gaming hardware and devices’ proliferation and the co
Blogger’s Park: How Indians find love
When it comes to dating, one app does not fit all
Gaming Centres hope for a resurgence in positive sentiment
The days ahead promise a lucrative prospect of growth and opportunities for both gaming professionals as well as businesses
Work That Speaks | Ad Reviews | 28 July To 3 August 2021
Brands that cut through: Zee5, Cadbury, Domino’s, Tata Tea, MakeMyTrip, MyGlamm, KFC, Spotify, ThumsUp, ABP Desam, upGrad
How effective content ideation impacts consumer mindset
Content ideation is at the core of an effective content marketing strategy
How mindful marketing is paving the way forward for brands
Consumers are not looking forward to just a great service or product, but to an experience that satisfies their mind and soul
Why omnichannel presence is key to succeeding in today’s competitive landscape
From email to social media, and from websites to third-party messaging platforms, brands are set to increase their focus on digital efforts to drive customer acquisition and retention
Opinion: Games, Glory and Gold – One Team, One Reward
Respecting the real motivation that moves athletes, should India offer every member of its contingent an equal cash reward for every medal won, rather than disproportionately rewarding medal winners?
Blogger’s Park: A click away
A look at how to build brands in a digital-first world
How Apple iOS privacy changes will impact the advertising industry
Apple’s privacy changes are a part of a greater movement to give online consumers more control over how their personal data is used digitally
Work That Speaks | Ad Reviews | 21 to 27 July 2021
Brands that cut through: Tata Mutual Fund, Byju’s, Zivame, World Gold Council, DisneyPlus Hotstar, Unwanted21Days, Rapido, Vi, Welspun, JSW Group.
What can the marketing fraternity expect in the coming months
As we advance, the biggest change in the industry will not be in media investments but in product propositions and customer service
How brands are staying ahead of the curve
With COVID accelerating brands to go digital, it has created so much clutter online that most formats of digital have now become standard
How to convey a brand message using rags to riches storyline
When there are too many choices, people don't buy products, they buy brands that provoke the right emotions
Blogger’s Park: Virtual reset
‘Phygital interactions’ could become the norm post pandemic
Work That Speaks | Ad Reviews | 15 To 20 July 2021
Brands that cut through: ICICI Bank, Sony, Tanishq, Kirloskar, MPL, IDFC Mutual Fund, BSA Ladybird, Bharat Petroleum
Why advertising agencies need to go beyond creativity
Agencies need to layer creativity with new-age learnings through deep data analysis, market understanding and collaborate where necessary
How e-commerce has adapted to the new normal
Research states that 86% of Indians adopted online shopping during the pandemic, which has accelerated the adoption of e-commerce across consumers of all age categories
How usage of videos can increase website conversion rate
Showcasing videos on landing pages can spike conversion rates upto 80%
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Top News
- Parliament is “temple of country’s democracy” to debate & decide issues of people’s well-being: President Kovind in address to the nation on eve of Independence Day
- 2021 Mahindra XUV700 India Launch: Safari challenger priced at Rs 11.99 lakh
- Corona LIVE: Karnataka to open schools for classes 9-12 in districts with under 2% positivity rate; Maharashtra reports 5,787 new cases
- Stage set for 75th Independence Day celebrations at the Red Fort
- EXCLUSIVE: Shift to hybrid model a strategic business opportunity for every organisation, says Microsoft
- Afghanistan Crisis Live: Taliban clearly trying to get Kabul isolated, says Pentagon spokesman; More US Marines arrive in Afghan capital
- Challenges for Theatre Commands
- UP Election 2022: Retired IPS officer Amitabh Thakur announces to fight poll against CM Yogi Adityanath
- Xiaomi prematurely confirms the Redmi 10, and it looks very promising
- 5 things to remember while investing in mutual funds when markets are high
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