Writer’s Alley
Opinion: Games, Glory and Gold – One Team, One Reward
Respecting the real motivation that moves athletes, should India offer every member of its contingent an equal cash reward for every medal won, rather than disproportionately rewarding medal winners?
What can the marketing fraternity expect in the coming months
As we advance, the biggest change in the industry will not be in media investments but in product propositions and customer service
How brands are staying ahead of the curve
With COVID accelerating brands to go digital, it has created so much clutter online that most formats of digital have now become standard
How to convey a brand message using rags to riches storyline
When there are too many choices, people don't buy products, they buy brands that provoke the right emotions
Blogger’s Park: Virtual reset
‘Phygital interactions’ could become the norm post pandemic
Work That Speaks | Ad Reviews | 15 To 20 July 2021
Brands that cut through: ICICI Bank, Sony, Tanishq, Kirloskar, MPL, IDFC Mutual Fund, BSA Ladybird, Bharat Petroleum
Why advertising agencies need to go beyond creativity
Agencies need to layer creativity with new-age learnings through deep data analysis, market understanding and collaborate where necessary
How e-commerce has adapted to the new normal
Research states that 86% of Indians adopted online shopping during the pandemic, which has accelerated the adoption of e-commerce across consumers of all age categories
How usage of videos can increase website conversion rate
Showcasing videos on landing pages can spike conversion rates upto 80%
How technology is redefining digital advertising
In the age of cut-throat competition among brands and social media flooding with information, technology is the potent tool to implement an out-of-the-box strategy to stand out from the clutter
Blogger’s Park: Setting the stage for anime
Why India needs to make significant bets on Japanese animation
Work That Speaks | Ad Reviews | 7 To 14 July 2021
Brands that cut through: Lenovo, Skype India, Kotak Mahindra Bank, Flite, Urban Company, Meesho, ITC Store, Gas-O-Fast, Bewakoof.com, Tata Wiron, Battlegrounds Mobile India, Hamdard India
Work That Speaks | Top 10 Ads Video Countdown June 2021
View the best brand campaigns from the month. Featuring: P&G, The Pink Foundry, Health OK, ACKO, Rin, Pathkind Labs, Amazon, Cadbury, Flipkart
How a brand can evolve and innovate to protect its brand value and legacy
In a world where customer expectations are evolving rapidly, digitisation, efficiency, and sustainability are championing the continuous growth of brands across industries
How digital marketing agencies help businesses get noticed
Digital marketing agencies help a company position thier business in the relevant market, driving ROI for their marketing campaigns and saves resources
How omnichannel marketing has become the new norm
With changing times, consumer behavior has changed so to offer an impeccable user experience, brands need to rely on omni-channel marketing
Blogger’s Park: Class act
A look at brand campaigns that made a mark during the pandemic
How brands can create meaningful customer experiences with hyper personalisation
Brands should focus on marketing strategies driven by data, technology, analytics, and AI to gain insights and capture audiences in real time
Work That Speaks | Ad Reviews | 30 June To 6 July 2021
Brands that cut through: Society Tea, Tide, Britannia Good Day, Quaker, Vicks, Redmi, Flipkart, Streax, Yamaha
How e-commerce players can create a seamless user experience
The e-commerce industry will grow 84 percent to $ 111Billion by 2024 due to the gains from demand caused because of the impact of the pandemic
Why social media automation is the need of the hour for consumer brands
As per reports, 79% of consumers expect brands to respond to their queries on social media within a day
How covid helped the retail sector evolve technologically
The technological advancements in the retail industry have brought a new world of possibilities for medium to large-scale businesses
Is influencer marketing questionable during the pandemic
Brands face ethical dilemma as the pandemic magnifies the field of influencer marketing
Blogger’s Park: When the stars don’t align
Using celebrities to endorse brands is like riding a tiger
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