Writer’s Alley
How to achieve effective self-regulation for fantasy sports
The traditional advantages of self-regulation, when juxtaposed with government led regulation, are amplified in the context of fantasy sports
Why brands need to be agents of positive impact in 2021
To truly stand-out, marketers need to be able to break through the clutter and learn to connect with their audience
Blogger’s Park: Making a mark
Today, creating a brand logo is rather complicated
How D2C is likely to shape the eCommerce industry in 2021
More businesses are looking to online as a primary form for conducting business
Why 2021 is the year of more marketing than ever before
The significant shifts in consumer behaviour and spending, and sudden acceleration in technology adoption have paved the way for new trends in the upcoming year
Why India is indifferent to the data privacy issue
The action taken by different countries suggest that there is a need to activate a strong Data Privacy Act in India to safeguard the information of their citizens and protect their data privacy
Blogger’s Park: Breaking through consumer inertia
In light of the Sebamed campaign controversy, some lessons for marketers
Work That Speaks | Ad Reviews | 1 to 7 Feb 2021
Brands that cut through: ABP, TORF, SkinKraft, Apollo Tyres, Sebamed, Neobar, SBI General, Lodha, Kalyan Jewellers.
Work That Speaks | Top 10 Ads Video Countdown January 2021
View the best Indian brand work from the month. Featuring: Benetton, TrueCaller, Population First, Lux, Pampers, Jos Alukkas, Parle G, Tata Sky, Byjus, Aisle.
How machine learning is a ‘requisite’ for ad fraud detection
Finding attribution manipulation can be problematic and estimating an analogical behavior of the traffic to a constant is merely impossible
Organisational Resilience: The secret sauce to success in unprecedented times
Any crisis is an opportunity for those who cultivate a resilient organisational culture
How the wellness market in India is witnessing a meteoric rise
With the Covid-19 pandemic having put a premium on our body’s immune defences, people are beginning to understand the benefits of preventive healthcare and overall well-being
Blogger’s Park: Lifting the spirits
How Indian alcobev brands can get innovative at marketing
Work That Speaks | Ad Reviews | 25 to 31 Jan 2021
Brands that cut through: Byju’s, Lux, Britannia Good Day, Benetton, Amazon, Practo, Shyam Steel, OYO, MakeMyTrip, Bingo, Sting.
Spends versus ROI: The tussle for OTT mediums
A report by PwC indicates that India’s OTT video market is expected to grow at a 21.8% CAGR from Rs 4464 crore in 2018 to Rs 11976 crore in 2023
How the tech era has ushered in new preferences and acceptance in online gaming sector
The booming gaming sector has also attracted a large number of startups, that are further propelling the market growth
How marketers will deliberate and utilise evolving trends to create impactful and well-meaning campaigns
Given the transition consumer needs underwent during the lockdown, and the current 10% market recovery rate, success will follow for those brands that dovetail relevance and relatability in their mark
Blogger’s Park: Steering M&E back on track
A look at the key expectations from Budget 2021
Work That Speaks | Ad Reviews | 18 to 24 Jan 2021
Brands that cut through: Aisle, Parle-G, Glance, TrueCaller, Pampers, Omnigel, Tata Coffee Grand, Tata Capital, Star Sports, Weikfield.
How social commerce is redefining India’s e-commerce ecosystem
India’s social commerce sector, which is a $1.5 to $2 billion Gross Merchandise Value (GMV) market today, has the potential to grow to $16 to $20 billion in just five years
How Indian tech companies need to plan a way for sustaining and growing business in 2021
While the pandemic has been a tough and gloomy reality for the world economy, it has emphasised the critical and important role of technology in today’s day and age
What is the maker or breaker of a brand
A big mistake many businesses make is that they assume positioning is just a marketing strategy
Trends that will shape the D2C ecommerce space In 2021
In 2021, we can expect several trends that took off in 2020 to make further headway as the world learns to recover after the pandemic.
Blogger’s Park: The cost of burnout
Just a ‘Mental Health Day’ is not enough
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