Writer’s Alley
Blogger’s Park: Infusing design with equity
Why we need more women in product development teams
Is the convenience driven consumer here to stay
According to Deloitte’s Global State of Consumer Tracker, more than 70% of Indian respondents are considered to be ‘The Convenience seeker’, who are willing to spend more on convenience
Why India needs to invest in gaming infrastructure growth
On looking at the promising returns on the Indian gaming industry, in the last fiscal year, venture capital funds invested $438 million in Indian gaming startups since April 2020
Why brands need to focus on experiential marketing while serving India’s elderly
Brands that have adapted their services and communication to align with the evolving lifestyle of this emerging senior segment, have succeeded in creating a loyal customer base
Blogger’s Park: Rise to the occasion
Is your brand wasting the Covid crisis?
How no-code intelligent automation will accelerate business growth
Low-code and no-code automation solutions fill the gap between skilled business analysts and product designers and the complexities of coding, allowing businesses to build their own end-to-end compreh
Work That Speaks | Ad Reviews | 21 to 25 April 2021
Brands that cut through: JdMart, Swiggy, Apis, Shell, Mountain Dew, Sensodyne, TransUnion CIBIL, Hero Vired, CashKaro
How sustainable design leads to a sustainable brand
Being a sustainable brand often involves a fundamental rethink about some or all the ways of doing a business
How organisations can create an attractive employer brand
When employers empathize with employees and recognise them for their achievements, employees feel good and consider themselves as valuable members of the company
Music industry can be the next spot for content creators to explore in 2021
With the evolving consumer behaviour and fundamental shift in the way music is consumed, a significant change is happening in the way music is promoted
IPL 2021: The surest bet for marketers in an unpredictable scenario
For marketers seeking to run effective IPL digital campaigns, having an hourly and resource-level granularity insights of the game days can prove to be an ideal marketing hack.
Blogger’s Park: Damage control
How can brands win back consumers’ trust?
How brands can stay on top of their omnichannel strategy game
Adopting an omnichannel strategy and engaging with customers across various channels will not only increase brand visibility but also improve customer retention and loyalty
Embracing Brands – The acceptance journey in these challenging times
In the current digital times, where it is easy to get distracted with the array of options, building recognition that attracts and a bond that retains the consumer has never been more important
How the influencer marketing will face disruptions in 2021
The entire spectrum of influencer marketing is at the cusp of transformation with advertisers on one end, influencers on the other end, and consumers in between the two parties
Why are Indian consumers drifting towards audio streaming
A RedSeer report from September last year stated that more than 340 million songs were streamed daily, and podcasts have witnessed a similar trajectory
Blogger’s Park: Do moments matter?
Finding the balance between FOMO and relevance
How IPL 2021 can convert challenges into opportunities for brands in the digital space
Ads and performance marketing are the top gainers and will continue to be the best scaling services for all brands
Work That Speaks | Ad Reviews | 5 to 11 April 2021
Brands that cut through: CRED, Bison Panel, Taj Mahal Tea, Swayam, Indian Premier League, Dream11, 7Up, Astral Foundation, MyTeam11
Brand versus performance marketing, what’s ideal to jumpstart D2C business growth
Performance marketing can get you short term results, but for long term, effective, sustainable growth and results, move towards a hybrid approach
How D2C brand can leverage technology solutions to build strong e-commerce operations
D2C is not just about selling directly by removing middlemen, it’s about developing a relationship between a brand and its consumer
Blogger’s Park: The future of OTT viewership
Streaming platforms may now have to create more family-friendly content
Work That Speaks | Ad Reviews | 30 March to 4 April 2021
Brands that cut through: UNAIDS, Vatika Naturals, MTV India, Fevicol, Gulf Oil. Disney+ Hotstar, Hindware, Timex, HealthOK.
Why businesses need to focus on having robust social media marketing plans
As people shift towards social media for their basic and advanced interests, promotions on these networks have become paramount for attracting audience to a brand
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