Writer’s Alley
How positive reinforcements make a bigger impact
Let us take a moment to applaud the spirit of entrepreneurship that not only lets us strive but thrive and transform the ecosystem
The evolving need for a localised strategy to reach customers in the moments that matter
A report by ThinkwithGoogle states that 61% of customers lose trust in a brand if the information provided is incorrect
How the creator economy boomed in 2021
Much of the growth in the creator economy is underpinned by the shift in media consumption
What are the top trends poised to dominate the D2C arena for next five years
According to a recent industry report, India has an estimated over 800 D2C brands, a part of the market poised to be valued over USD 100 Billion by 2025
Blogger’s Park: Getting future ready
Digital marketing trends to watch out for in 2022
Work That Speaks | Ad Reviews | 22 To 30 November 2021
Brands that cut through: Tanishq, Godrej Properties, Battlegrounds Mobile, Magicpin, MFine, Center fresh, Olx Autos, Goibibo, Good Vibes, Casio, MakeMyTrip, Stonex, Flipkart, Skore.
What are the expectations for online retail in 2022
Online penetration of retail is expected to reach 10.7% by 2024 compared with 4.7% in 2019
How to build a brand that displays human qualities
Humanising a business is more than just a marketing fad and is going to give your business a far deeper engagement and connection with your customers
How radio advertising can help brands find untapped audiences
Advertising on radio has three distinct advantages: its flexibility, its value for money, and most surprisingly, its capacity for targeting
Why brands need to jump on the NFTs bandwagon
While much of the buzz around NFTs have been around digital artwork, the past couple of years has seen this model expand beyond just creative jpegs
Work That Speaks | Top 10 Ads Video Countdown October 2021
View the best brand campaigns from the month. Featuring: Tata Cliq, Swiggy, Unacademy, Dream11, Amazon, PhonePe, Instagram Reels, Havells, Star Sports, Upstox, Groww
How marketers can boost their earnings during the Black Friday sale 2021
In order to put your hands in the right direction, it is advisable to take a closer look at all your marketing channels
Blogger’s Park: Making advertising count
Designing ads that ensure relevance and revenue
Work That Speaks | Ad Reviews | 15 To 21 November 2021
Brands that cut through: Mankind Pharma, Raymond, Vi, Policybazaar, Paisabazaar, Old Spice, Manyavar, Surf Excel, Kerala Tourism.
How marketers have changed their gears this festive season
Consumer sentiment has been improving in recent months, and it is expected to continue to rise during the upcoming pivotal seasons
How SMS marketing continues to evolve via AI
In the present digitally-driven world, SMS marketing has proven efficiency in reaching out to customers
Why do data and insights need the human-to-human approach
Participants in on-the-ground data understanding and analysis projects often have a high response rate
How marketing and festivals complement each other
Modern day ‘festivals’ like Oktoberfest, La Tomatina, Valentines Day have been lapped on and leveraged, coined, created and established by modern-day marketers
Blogger’s Park: How D2C is changing the game
Decoding the rise of direct-to-consumer players and its impact on legacy brands
Work That Speaks | Ad Reviews | 9 To 14 November 2021
Brands that cut through: Byju’s, Facebook, Havell’s, Vauld, CoinSwitch, Campus, Noise, H&M, Dr.Fixit, Joy, APL Apollo, Hajmola.
How to convey a brand message using a rebirth storyline
The story a company tells about its brand is critical and has to be credible. Hence, rebirth is the best way to communicate internal transformation of a company
How Apple’s App Tracking Transparency framework has impacted marketers
As per a report by Flurry Analytics, only 13% of global iOS users have allowed apps to track them, signaling a shift in most of the consumers’ mindsets towards privacy
The significance of video AI in the advertising and marketing sector
Secondary monitoring is considered revenue generation monitoring which provides inferences from various activities happening in stores
How India is taking over the gig economy on a global stage
As per a BCG report, the gig economy has the potential to serve up to 90 million jobs, add up to 1.25% to India’s GDP
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