View the best Indian brand work from the month. Featuring: Parachute Advansed, Cadbury Chocobakes, Mountain Dew, upGrad, Perfetti, Facebook, OPPO, Nescafe, Philips, HDFC Life.
Brand campaigns that deserve to be in the spotlight this month.By Gokul Krishnamoorthy
We bring to you the 10 best Indian brand campaigns from the month gone by here, in a countdown video.
Onam and Independence Day work feature in the top 10 for August. The Cadbury Chocobakes campaign was much more than the film featured here. #CadburyKahanGayi was an amazing piece of integrated work that preceded the launch. It achieved what it set out to do – get India talking.
A campaign by Bajaj Allianz for pet insurance would have certainly featured here, but for a sensitive soul pointing out to the curator that a pet parent would never touch his pet without removing gloves (worn outside in Covid times).
Like the previous month, longer content pieces feature in this countdown too, with OPPO’s film standing out. The remix of the yesteryear patriotic song to end with Mountain Dew’s tagline and soul, must be celebrated.
The brands that cut through the clutter this August were: Parachute Advansed, Cadbury Chocobakes, Mountain Dew, upGrad, Perfetti, Facebook, OPPO, Nescafe, Philips and HDFC Life.
View each campaign in full below.
#10 HDFC Life | #WhenIGrowUp
Conceptualised by Wieden + Kennedy.
#9 Nescafe | Karne Se Hi Hona Hai
Conceptualised by McCann Worldgroup.
#8 Philips Haircare | Kyunki Baal Bolte Hain
Conceptualised by Ogilvy.
#7 OPPO Reno4 Pro | #GoBeyondBoundaries
#6 Facebook | Dil Kholo, Duniya Khulegi
Conceptualised by Taproot Dentsu.
#5 Perfetti Van Melle India | We Will Smile Again
Conceptualised by Ogilvy.
#4 upGrad | Sirf Naam Ki Nahin, Kaam Ki Degree
Conceptualised by The Womb.
#3 Mountain Dew | #JeetengePhirSe
Conceptualised by Wunderman Thompson.
#2 Cadbury Chocobakes Cakes | Meetha Chhupa Rustom | #KahanGayiCadbury
Conceptualised by Ogilvy.
#1 Parachute Advansed | #ThankYouNurses
Conceptualised by VMLY&R.
(Powered by www,ClutterCutters.in. Exclusive to FE BrandWagon Online. Queries: Campaigns@ClutterCutters.in)
Read Also: Work That Speaks – Ad Reviews 31 August to 6 September 2020
Follow us on Twitter, Instagram, LinkedIn, Facebook
Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.
BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.
